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What Is Click-Through Rate?

A Quick Guide To CTR As It Applies To Lawyer SEO

When you write legal blogs and optimize your pages, you do so expecting people to see it. If people don't click on them, it would be beside the point of Lawyer SEO. Seeing how often people click on your blog posts, ads, and emails informs you on how effective your digital marketing efforts are.

What Is CTR?

The percentage of visitors who visit a web page as a result of an advertisement or an organic search result is the click-through rate (CTR) in digital marketing. The click-through rate essentially gauges how well your SERP listing has piqued a visitor's interest.

A high click-through rate on your website indicates that your website receives more Google traffic per impression. Depending on the user experience of the landing page, a high click-through rate can also signify more conversions.

CTR (Click-Through-Rate) in Search Engines

The CTR in search engines displays how many people click on your ad after seeing it in the search engine. The percentage of your CTR is determined by your position in the search engine results. For example, CTR is higher for links that appear at the top of search engine results than for ads that appear at the bottom.

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Aside from the position in search engine results, an interesting title, meta description, and text can help increase CTR. This means click-through rate (CTR) is also a significant factor in Lawyer SEO.

Remember: You may still have a higher CTR if your page is more appealing than those above you in search engine results.

How Can I Calculate Click-Through Rate?

Divide the number of clicks received by the number of impressions to get the click-through rate.

For example, your CTR is 20% if you obtained 20 clicks from 100 impressions.

Tip: Google Search Console and Google Analytics are two popular analytic tools that report CTR. Both are accessible tools still used by SEO experts to this day.

What Does It Mean to Have a High or Low Click-Through Rate?

The click-through rate is a measure that indicates how relevant your ad or webpage is to users. You want your ad campaign, blog article, or primary page on your website to be not just relevant but also eye-catching and enticing.

In some cases, the meta description can really sway users to click on your website. For example, if you're able to "sell" your content with an interesting summary, people are more likely to get drawn to your webpage.

When Is CTR High

When your CTR is high, it suggests that users find your ad or webpage to be interesting and relevant. A double-digit CTR is possible with branded keywords. Click-through rates of less than 1% for wide, non-branded keywords are relatively uncommon in some circumstances.

When Is CTR Low

If your CTR is low, it suggests your ad or webpage isn't interesting or relevant enough for the user to choose. This could be a result of poor copy, creativity, or targeting.

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What Is the Importance of Click Through Rate?

CTR not only indicates how relevant your ad, content, and webpages are to searchers, but it also influences organic and paid search ranking.

Google's ranking algorithm determines the position of your ad or webpage on a search page. This has an impact on the number of people who visit, click on, and engage with your website. Therefore, the success of your digital marketing strategy is heavily influenced by your click-through rate.


CTR is an important measure that you should factor in your auditing process. Knowing your click-through rate helps you understand what you're doing right, what you're doing wrong, and how you can improve your Lawyer SEO.

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