Backlink Strategies To Boost Your Massachusetts Law Firm Marketing
Backlinks can significantly boost domain authority. However, they can be incredibly challenging to get, especially if you're new to Lawyer Massachusetts lawyer SEO or a small law firm still working on climbing up the SERPs.
So, what are the best ways to get backlinks for your Massachusetts law firm? The two most effective methods are creating high-quality legal content and reaching out to other websites.
Why Backlinks Matter In Massachusetts Attorney SEO
Backlinks are used to determine the authority of your site. One of the most crucial ranking factors is prestige: the more high-authority sites link to your law firm website, the more likely it is to be of high quality.
This is because links associate one page or domain with the other. So, if your content or pages are linked to a trusted, high-ranking site, then search engines know that your own website is of the same quality. Likewise, getting backlinks from low-ranking, low-authority, or even spammy sites signals that your website is low-quality.
Since high authority also means you'll rank high, you will also see other Massachusetts lawyer SEO benefits like increased traffic, online visibility, and lead generation.
How To Get More Backlinks For Your Massachusetts Law Firm Website
As mentioned, the surefire way to get more backlinks is to write good content and reach out to high-authority websites. Here's why and how you do that:
Part 1: Writing Good Content
Creating "linkable" content is an excellent way to improve your backlink profile organically. If you create high-quality (complete, comprehensive, and valuable) legal content, it can be used as a source or referred to in citations on high-authority websites.
For example, if you have an excellent legal guide on personal injury law, a high-authority online news site can use it as a citation for their reports or news writing. Likewise, online magazines, weekly legal news, and other high-authority sites will link to their sources.
That said, most high-authority sites won't link or cite blog posts if they aren't optimized. So you also want to ensure your law firm website is optimized for mobile users, pay attention to user experience, and maintain good security. After all, they're associating their pages if they're linking to you, so you should give them every reason to do so.
Part 2: Contacting Other High-Authority Sites
Instead of waiting for high-authority sites to link to your law firm website, you can reach out to them. This can be done through the following:
Claiming A Mention. If your law firm or your content is mentioned but not linked, you can request the web host to link to you.
Submit A Guest Post. You get a backlink in return by writing or creating content for other websites. Depending on the guest posting rules, you might get this backlink through an author's bio or the body of the text.
These two are the most common strategies Lawyer SEO use to boost backlink profiles. Implementing strategies to ensure you get more backlinks can speed up your digital marketing strategies.
It's crucial to remember that when you initially begin link building, you should be realistic about the people you contact. For example, the New York Times will be tricky for a small law firm or a Law Firm SEO newbie.
Take your time and craft sincere outreach emails because how you write them could mean distinguishing between a good backlink and getting ignored. Use their name, demonstrate your familiarity with their website, and describe how their viewers could benefit from your content.
No matter how reputable your site eventually becomes, you probably will hear back from only some sites you contact. However, the links you obtain will be well worth increasing your domain authority, provided that your content resonates with at least some of those websites.
Consult Our Massachusetts Law Firms Experts at LawyerLeadMachine!
If you own or represent a law firm in Massachusetts, you can contact us for our All-Inclusive Law Firm Marketing Plans. In addition, we assist Massachusetts law firms in acquiring new clients through Lawyer SEO, content marketing, and Local SEO. Contact us for more info!