A Quick Guide To Writing The Right Blog Post Length For Lawyer SEO
If your medium for content marketing and Lawyer SEO is legal blogging, you might be wondering what the ideal word count is. While it's frustrating to hear people say, "it depends," it is usually true for the most part. You'll want to make sure your content isn't thin and unhelpful, but you also don't want to beat around the bush when you're giving information or advice.
That said, instead of worrying over the exact word count, you need to think about the quality of your legal blog. Hubspot data would tell you it's 2,100-2,400 words, and even then, there are disclaimers and other caveats that imply that this is only an estimate.
In this post, we'll answer the common questions about blog length, quality, and essential tips that can boost your legal blog.
What's A High-Quality Blog Post?
Google wants to provide valuable search results for its users. That's why they penalize spam, warn searchers when a site has been previously hacked, and do not reward content farms despite their impressive content production rate.
Most search engines also don't like giving their users the same information over and over. If your post does not provide enough depth of the topic at hand, Google might not consider it as high-quality content. You'll want to dive deeper without beating around the bush or stuffing it with unrelated content.
High-quality content has different indicators, including:
Value to readers
Fresh or useful information
Easy to follow instructions
How digestible your content is
Correct spelling and grammar
Answers user intent
In short, your content should be helpful, easy to read, easy to understand, and proofread. A useful content marketing for any legal blogger is to make sure your content is what readers go to when they need instructions or information on legal topics. You want it to answer their questions and to have complete coverage of the subject.
Remember: While part of employing Lawyer SEO into your process is to optimize for search engines, you need to think about optimizing it for your readers first and foremost. So don't force keywords that don't make grammatical sense, and don't write content for popular keywords if it doesn't address user intent.
What Is The Ideal Blog Length?
So, how do you decide when it's time to add more, and it's time to delete a few sentences? Consider asking yourself the following questions while you plan your blog content:
Can your blog post be read as a standalone?
What can the reader learn at the end of the blog?
Can people find the same information somewhere else?
Can you link more specific blog posts instead of discussing all of them in one broad topic?
How do my competitors write about the chosen topic?
If you feel like your post is too short, go over it and compare it to other blogs writing about the same topic. If the information you provide can be found anywhere else, then it's time to expand on it. You can do this by finding another angle to discuss it or merging it into a longer, broader topic.
Likewise, if you're coving very broad topics like Personal Injury Law and Employment Law, you might want to briefly discuss a few aspects of the subject then linking supplementary blogs within the body of the text.
You can write about Personal Injury Laws in California. Instead of discussing all the specific intricacies of car accidents, motorcycle accidents, slip and fall, medical malpractice, etc., you can briefly discuss each and link to dedicated blog posts for each one.
This way, anyone looking for a quick briefer on Personal Injury Law doesn't have to read through specific details they don't need. Likewise, people looking for more detailed guides on Slip and Fall accidents don't have to scroll through other information that they might not be interested in.
How Do I Measure The Success Of My Blog Posts?
If you're still unsure about whether the content satisfies your readers, you can do an audit of your blog and look at the numbers. Are people bouncing off as soon as they open your blog posts? Which of your post is doing better than others? How are your shorter posts ranking on search engines?
Your data and metrics will become important indicators of whether or not your blog post meets the needs of your readers. You want to look at the following:
How many people click on your page?
What do people do after they read your post?
How high is your bounce rate?
What is your conversion rate?
A regular audit should be part of your Lawyer SEO strategy. This lets you know what's working, what isn't, and which blogs you need to refresh or merge.
Auditing can also help you improve your website overall. For example, it lets you know whether people stick around and explore, whether they're going to your landing pages, and whether they're subscribing to your law firm newsletters.
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