How Can Schema Improve Lawyer SEO?

The Benefits Of Schema Markup for Attorneys And Law Firm Marketing


When you build a law firm website, you want it to be visible on the internet. Most people know some basic strategies for search engine optimization for lawyers, like keywords, mobile-friendliness, indexing, and law firm website design. However, other crucial factors, such as metadata, tags, and Schema, might affect your rankings.


Schema Markup for Attorneys

What is Schema?

Schema is a set of code or structured data used to guide a search engine through the elements on your webpage. This might include everything from relevant information about a product or person to photographs, videos, tables, lists, and more.

Using schema markup, you may better display crucial facts such as opening times, upcoming events, founders, ratings, and more. Hence, it would be best to consider it while building the best law firm SEO strategy.


Schema markups come in a variety of forms:

Schema for Products


Product schema markup is an excellent approach to give search engines information about your product pages. It increases the visibility of your products in search results, which may help you enhance your click-through and conversion rates.

Schema for Frequently Asked Questions

An FAQ page contains a list of frequently asked questions and their answers. Adding a FAQ schema to a page can help search engines direct readers to that page.


Schema for Local Businesses


The structured data you add to your website is known as the local business schema. It aids search engines in determining the type of organization you run and the nature of your firm.


It's not supposed to be seen by the user, but it does give search engines a variety of data so that they can show it more effectively in their listings.

Schema for Reviews


A consumer review or rating from a review website is the review schema. We get an average combined review score from review websites. So when Google learns about proper rating markup, there's a chance your review will appear in the Google search results.


search engine optimization for lawyers

What Is the Importance of Schema Markup For Attorneys?

Schema markup can be a valuable tool for assisting search engines comprehending and ranking your website in the SERPs. Users desire relevant material, and whatever we can do to help Google understand our content will help us get our pages in front of the proper people. Schema markup provides the following benefits:


Local Search Results Are Better


Schema clarifies what a website is about, which is critical in the competitive world of local search. Law firm marketers know how crucial the local users are, as they are the ones who most will likely become potential clients.

Putting Law Firm Information In the SERPs


Schema can be used to clarify contact information, social media profiles, blogs, logos, and other pertinent data.

For Promotion of an Event

Is your company a venue for events? Details of these can be displayed as rich snippets in the SERPS using Schema.

Improved Lawyer SEO Rankings


Your SERP listings can be more appealing and engaging with Schema, resulting in a higher click-through rate and, eventually, better rankings.

Improved Relevance

With schema data, a search engine can better comprehend the context of your content and rank your site higher in the SERPs.

Your Website's Navigation Is Made Simple

Additional links appear beneath the main URL in specific search results. Google can use Schema data to select the optimal links for this feature.


law firm website design

Hire The Best Lawyer SEO Company For Your Law Firm!

LawyerLeadMachine provides Law Firm SEO Services and content marketing services for attorneys. With years of experience in digital marketing for attorneys, our Law Firm SEO agency can handle the unique aspects of law firm marketing. We also provide local optimizations for Los Angeles Lawyer SEO (and other states)!

If you want to learn more about lawyer SEO and marketing, check out our law firm marketing blog. If you own or manage a law firm, LawyerLeadMachine can help build the best strategies for law firms. Review our Law Firm SEO services here.

9 views

Recent Posts

See All
FREE lawyer seo clases.png
Check our 
all-inclusive 
law firm SEO packages

The are no commitments, and no contracts.

Work with the best law firm marketing team in the industry and grow your legal practice.

law firm seo
lawyer seo expert