Vital Tips On Law Firm Blogging And Content Marketing
Running a law firm blog is a handy way to implement content marketing for attorneys. It's one of the most accessible types of content to produce and an additional perk of being a great addition to your Lawyer SEO strategy.
That said, how often should you make new content? How should you run your legal blog to get the best ROI from it? Here is a quick and easy guide on content marketing for attorneys, content planning, and legal blogging tips for attorneys.
Why Should You Make Content For Your Law Firm Website?
Google loves content. Particularly, fresh, relevant, and consistent content creation. The more high-quality content you produce, the better your chances of ranking high and building authority.
High-quality content is a great way to attract new people to your law firm website. Instead of blasting ads hoping to find some interested people to click on your website, you create high-quality content that your target audience would seek out themselves.
For example, many people are using search engines to look up legal content like "How to File A Personal Injury Claim In California" and "How To Collect Evidence Of Wrongful Termination". You can cater to this need by creating content that would address people's questions. The resulting traffic from this can help introduce your law firm to these audiences.
Why Does Posting Frequency Matter In Law Firm Marketing Blogs?
Basically, the more you post, the more chances you'll rank in the SERPs. The more you post, the more opportunities to compete for keywords and optimize for search engines.
Not to mention, the more you write about various legal topics, the more chances you'll reach people. This is an opportunity to appear in several SERPs, expanding your presence in search engines.
Additionally, posting consistently retains whatever audience you already have. If you managed to attract an audience for your legal blog, they'd expect to see new content. If you don't post new content or don't update your legal blog for months, people might lose interest or think it's been abandoned altogether.
In short, not only is posting frequency a Lawyer SEO factor, but it is also a way to retain your audience.
How Often Should You Be Posting On Your Legal Blog?
The frequency of your postings on your attorney blog should depend on your current capacity to produce high-quality content. To figure this out, here are the essential questions to ask yourself:
How long does it take for me to create high-quality content? Does it take you a week to do research, outlining, writing, editing, and proofreading? Do you need two weeks to do it?
It would be best if you didn't force yourself to create more than you're capable of, as this will lead to rushed, poorly written, or unedited content.
Can I build a consistent schedule around the content I create? After figuring out how long it takes to post new legal content, plot the process in a work calendar.
Figure out how many days or hours it will take to select law firm blog topics, do research, outline, and so on. Once you've made a reasonable content creation schedule, you could then repeat the process and streamline your content creation.
You should prioritize the quality of the content you produce. Sure, you can technically post 3000-word legal content daily, but that doesn't mean it's error-free and well-optimized. Not to mention, Google strikes down low-quality content with thin content, spelling errors, and poor user experience.
Even if you manage to force yourself to post content daily, it won't do much, affect your Lawyer SEO negatively, or cause unnecessary stress to you or your writers.
Remember: Blogs that come out with several posts a day are either low-quality content farms or have entire writing teams that prioritize content production. If you're running a legal on your own, you'll have to prioritize quality and build your schedule accordingly.
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