Updated: May 11
7 Easy Tips To Attract And Nurture Personal Injury Clients For Law Firms
In law firm marketing, Personal Injury Law is a competitive market. Type "Personal Injury Attorney" on any search engine, and you'll see millions of results. This might make it seem impossible to get clients from the top-ranking law firms.
However, if you incorporate solid lead generation strategies, you'll be able to attract, connect, and convert more easily. Here's how:
1. Make Your Law Firm Stand Out
The first thing you need to do is make sure you've identified your brand. What's your specialty? What makes you better than other law firms?
Remember: These distinctive qualities should be visible on your website, social media, and throughout your online presence.
More importantly, the essential step to digital marketing is a solid website. However, you also need to remember that it's essentially your law firm's calling card, so make sure it represents who you are, what you do, and what you can provide.
2. Create High-Quality Content
After you've built a website, you can start creating content. The easiest way to do this is by legal blogging, which allows you to publish legal guides, articles, news, and tips. However, you can also make content through social media posts, Youtube videos, and podcasts.
Content marketing aims to attract people who might need or enjoy your content. Instead of blasting paid ads that may or may not reach the right people, content on Personal Injury Law are more likely to attract people who may have an interest or a need that's relevant to your keywords.
For example, the people looking up "Why You Need A Personal Injury Lawyer" likely have relevant concerns that your content (and your law firm) can help them with.
3. Use All Types Of Content To Generate Leads
However, your law firm's website may gain more traffic by creating entertaining and relevant content. SEO, PPC ads, blogging, mobile optimization, adding videos, and being active on social media are all viable personal injury lead generation methods.
4. Create Lead Magnets For Your Website
A lead magnet is something valuable and fascinating enough that visitors are willing to provide their contact information in exchange for it.
Consider an exclusive checklist, guide, or white paper that requires individuals to provide their contact information to download the item—effectively turning them into leads.
5. Nurture Your Leads
Anybody who provides you with information must get exactly what they expected. These leads should also be automatically added to a database with a marketing program.
Following up with these new leads should ideally happen automatically, without the need for an actual human to think about it too much. There are several lead nurturing programs to help you with this.
However, if you can't use a program or service right now, you need to make sure you can manually nurture your leads by responding or communicating with them quickly. For example, if someone signed up for a newsletter, make sure they get in their inbox within 24 hours of signing up (preferably as soon as possible!).
6. Follow-Up Your Leads
Waiting too long to follow up with leads is one of the most common mistakes in business development. Unfortunately, people have grown accustomed to receiving immediate responses and results.
Remember: Now is the moment to approach them if they have a personal injury case on their mind (enough to download something from your website).
Following up with leads with helpful information (i.e., educational materials, inquiries, responses to questions) is the way to go. You want your follow-ups to be actually valuable to your leads. So, don't just make it sound like a sales pitch—give your leads what they need.
7. Ask Clients For Reviews And Referrals
Reviews and referrals are social proof. A good review or a referral to a client's friends and family is a great way to get your law firm's name out there.
However, it will be tough to persuade a client to leave an online review once they have left your office for the last time. So, make sure you're asking them for reviews early on. If you can't meet them in person, do email follow-ups and politely ask them to write you Google Reviews.
The same goes for referrals. Plan out how you'll broach the topic to your client and ask them to refer your firm to a friend. Sure, all these digital marketing strategies do work, but you can't leave a stone unturned!