top of page

How To Pitch Guest Posts For Lawyer SEO

4 Guest Post Pitching Tips For Law Firms

Guest Posting or Guest Blogging is a great way to build your backlink profile and domain authority. After all, backlinks are counted as "votes," which essentially means websites vouching for the reputability, quality, and relevance of another.

That said, getting published as a guest author in a reputable blog takes some skill and effort. In most cases, you'll need to send the editors a pitch—and of course, that pitch has to be good.

Here are a few guest posting tips to help you write the best pitch:

lawyer marketing

1. Research The Potential Host

If you have a publication and an editor in mind, you'll first look at the types of content that the blog accepts. Then, you should look to see what kind of blogs have been written about the subject you're interested in. You'll also need to do some research on the blog's target audience and adjust the tone of your article accordingly.

Websites or blogs that accept guest posts likely have a "Write For Us" or "Guest Blogging" page where they'll list a set of guidelines for guest writers to follow. Their guidelines are likely to include the following:

  • Allowable blog topics

  • Writing styles

  • Acceptable document formats (i.e., .docx, Google Docs, Dropbox, etc.)

  • Required attachments (i.e., images, author's headshot, etc.)

They might also require that you write a little bit about yourself, which we'll discuss later down the list.

Remember: Websites and publications want submissions that are relevant to the content they're already producing—for the satisfaction of search engines and their audience. So basically, it's the same things you want for your Lawyer SEO.

Not to mention, if their audience likes the kind of topic or headlines you submit, they're more likely to be interested to read your guest blogs.

law firm seo

2. Choose A Topic Wisely

You don't have to talk about the same stuff that the host's best-performing blog posts are talking about. You can pitch unique ideas, too. Here are some tips on choosing an interesting topic:

  • Developing a critical point that was just briefly discussed in one of the top-performing pieces.

  • Discuss the same topic but from different angles. Bring fresh ideas to the table (use your legal expertise!).

  • Make a guide dedicated to delivering practical suggestions for the same topic if a blog lacks practical examples.

Remember that the guest post is about more than just the topic. You should also consider bringing your skill and experience into the content.

3. Writing Your Subject Line

Some hosts will provide online forms to make submitting pitches easier. However, a lot of blogs still prefer getting emails.

While it's great advice to write subject lines that will "catch the editor's attention," overdoing it can come off really spammy or unprofessional. In most cases, not doing anything too fancy for your subject line won't affect an editor's willingness to click on your email.

Many editors like subject lines that are short, such as "Guest Post Submission For LawyerLeadMachine" or "Guest Post Pitch." I know it sounds boring, but marketers understand the value of strong content in SEO.

Because producing high-volume content by yourself is always tough, editors welcome guest contributions. So, regardless of what you write in the subject line, provided you send the pitch to the correct address, the message will be read.

Additionally, some editors will include how they want the subject lines to be written in the guidelines. So make sure to be on the lookout for that.

4. Writing The Body Of The Email

The pitch's body is crucial since it conveys an initial impression of your writing skill, credibility, and your attention to detail. Make sure to include the following in your pitch:

  • The topic

  • Reasons why you chose the topic

  • A summary or explanation of your guest post

  • Links to previous work (i.e., your blogs, guest posts, other writing ventures)

  • Link to your blog

  • Link to important social media (i.e., LinkedIn, Twitter, Facebook, etc.)

law firm marketing

A seasoned editor can pick up on several things from your pitch alone, such as:

  • The pitch's overall structure

  • Errors in grammar and spelling

  • A better understanding of your writing skill and experience from your previously published work

  • Your understanding of the topic

What Can LawyerLeadMachine Help With?

Lawyer SEO and guest posting require a lot of research, time, and energy. Learning how to sell not only your writing skill but also your expertise can boost your guest posting success.

To get started on your SEO strategy, you can review your options here.


FREE lawyer seo clases.png
Check our 
law firm SEO packages

The are no commitments, and no contracts.

Work with the best law firm marketing team in the industry and grow your legal practice.

lawyer seo expert
bottom of page