Overcoming The First Step Of Building Your Law Firm Website
Before thinking about website layouts, keywords, and content, you first need to decide on your law firm website's domain name. You want something great for branding, Lawyer SEO, and your law firm marketing ventures.
That said, here are 5 quick and easy tips to help you brainstorm your law firm's new domain name:
Tip #1: It Should Be Easy To Spell And Remember
The goal of law firm marketing is to get people to remember you. This applies throughout your online presence—including your lawyer domain name.
Of course, one of the easiest ways to do this would be to go with your law firm's name. Unfortunately, however, some law firms have very long, very hard to spell names, which could be a detriment when it comes to branding.
Some law firms will go for a different (but equally memorable name), such as Pro Bono Los Angeles, Car Crash Attorneys, or similar names. Of course, you want to make sure you don't have the exact or too similar names as other existing law firms, which would affect the point of brand creation.
Tip #2: Try More Localized Lawyer Website Domain Names
Using domain names that reflect your location is also a great choice. This is especially great because most of your law firm's clients will be people based in your state. Using the same example from the first section (Pro Bono Los Angeles), using local keywords like your city can differentiate you from other pro bono lawyers in the country.
This increases traffic in a specific region and makes it easier for users to find your law firm. This also operates the same way in Lawyer SEO, where you use local keywords to rank in specific search regions. There is less traffic in local searches; however, it's much easier to rank, and you're getting exposure from the people who are most likely to become future clients.
Tip #3: You Can Use Keywords
Because Lawyer SEO is all about employing keywords to boost your law firm website's visibility, using keywords in the domain name is also an option. The idea of using keywords in your domain name is so that you'll be much easier to find.
For example, websites with "personal injury" somewhere in the domain name could pop up in the SERPs in some personal injury keywords. This could make an SEO friendly attorney website.
However, be careful of your choice of keywords. You want to avoid anything too similar to other lawyer website domain names or anything too generic. But, again, you still want it to be memorable.
Tip #4: Avoid Numbers And Hyphens
While many brands have numbers in their names and are well-known for it, it is still best to avoid them as much as possible. Adding numbers and hyphens would merely add an unknown aspect to the domain name, making it more difficult to remember.
This type of ambiguity would result in many erroneously typed domains, resulting in lower traffic. In addition, eliminating these distracting components would make things more beneficial for your users.
Tip #5: Choose Something That's Ready For Social Media
Can the same name be used for your brand's social media accounts? You may have your website domain purchased and ready to use. If you answered no, you might have a problem on your hands. Using a similar domain name and social media handle helps reinforce and push your branding while also making it easier for social media users to find these platforms.
Before choosing a domain name, conduct a brief background study and see if it's available on social media networks like Twitter, Facebook, and Instagram. Some social media names and URLs are also protected by copyrights and trademarks, so you want to avoid copyright issues and other hurdles.
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