Updated: Sep 5, 2022
How Your URL Affects Law Firm Marketing And SEO
When you first learn about Lawyer SEO, you'll find out that every little thing matters. From using alt texts in your images to the way you craft a single sentence CTA, every small thing counts toward traffic and conversions. That said, even you can optimize a seemingly small detail like your URL for better SEO results.
The Uniform Resource Locator (URL) specifies the location of a web document. If you type a URL into your browser's address bar, it will transport you to the specified webpage. Your URL is important in link building, which helps with site crawls, domain authority, and organization.
Remember: You can't easily change the URL to your pages, especially when you've established internal and external links pointing towards it. Knowing how to do them right from the get-go can help you avoid these types of problems down the line.
With that in mind, here are other reasons why your need to optimize your site URL, how to do it, and how it helps your website overall:
1. Optimized URL Improves User Experience
One of the main steps in Lawyer SEO is to improve the user experience. The better a site visitor's experience on your website, the more likely they will stick around and trust you. The easier it is to navigate your site, the more likely people will explore your other pages and content.
That said, optimized URLs provide both humans and search engine crawlers a decent idea of what the page is about. Consider these examples below:
Optimized URL: https://www.lawyerleadmachine.com/post/is-internal-linking-important
Not Optimized: https://www.lawyerleadmachine.com/wSlJ-ka991-Xyxksw-1823sslesa-sampleURLlink
Not only are optimized or custom URLs easier to read and understand, but they also provide information on what the page is all about. In the example above, you know that the optimized URL talks about the importance of internal links. The other one says nothing.
The URL appears in search results, and appropriately crafted URLs are more informative and appealing to consumers, resulting in increased Click-Through Rates (CTR).
2. Internal Linking Made Easier
URLs are another way to organize your website. URLs are the cornerstone of a good site structure and assist users in navigating the site.
Search engines and people should be able to read the best URL format. The target keywords must be included in URLs in order for them to be relevant to the user's search query. This is an excellent technique to optimize your content and appear in search results for specific search terms.
Remember: URLs can help tell users where they are on your site. Are they on your blog? Are they on a Personal Injury Landing page? Is this a sub-post about a general legal guide?
The arrangement of your URLs might aid in the organization and hierarchy of your website. You can also upload an XML sitemap to search engines with all of your relevant URLs.
3. It's Easier to Recall
Longer URLs aren't very difficult for search engines to process. That said, the length of a post's URL has no bearing on its search engine rankings. However, the issue is one of usability and user experience.
Users prefer shorter URLs because they are easier to parse, copy, paste, and remember. Shorter URLs are also easier to post across social media networks due to the limits of social media websites like Twitter.
Remember: Some people will directly type URLs into their browser, so the easier yours is to remember, the easier it is to get direct traffic.
In general, if your blog post's URL is less than 50 characters, you won't have to bother about it. However, if it's longer than 100 characters, you might want to rework it to make it more user-friendly.
4. URLs Show Up In Search Engine Results Pages (SERPs)
URLs show below the title and above the description in search engine results. As mentioned, you can use keywords or use them to organize your links.
Remember: When people are in the search results, they quickly look over each link to ensure it gives them what they need. That said, every little thing here counts: including your meta descriptions, title, and, yes, URL.
Longer, perplexing URL strings might be unappealing and distracting to potential site visitors.
What do Our SEO Experts At LawyerLeadMachine Do For You?
Attorneys must do everything they can to keep their Lawyer's SEO up-to-date, and one component of this is keeping a solid yet basic URL architecture. These simple factors improve traffic on a Firm's website, implementing practices that help indexing, user experience, and domain structure.
To have a Lawyer SEO expert help, review your options here.