Updated: May 11, 2022
Content Ideas For New Legal Bloggers
A legal blog is a great way to market your law firm. It allows you to explain who you are, what you do, and what the law means. However, new bloggers may find it difficult to maintain a consistent posting schedule. After all, for your content to be Lawyer SEO optimized, it must be high-quality and consistent.
That's why it's important that you consistently come up with new, interesting, and helpful ideas to write about.
1. Write About Topics And Cases That Need A Lawyer
A lot of people are unsure whether legal representation is worth the time, money, and effort. Sometimes, people don't even know they have a viable case at all. Writing about scenarios, topics, and problems that require legal counsel can help explain the necessity of consulting with a lawyer.
A Personal Injury Law Firm can write about car accidents, bus crashes, workers' comp, and so on. Use these posts as an opportunity to convince the reader to find a lawyer.
Posts regarding when your skills could be needed will attract clients to your website. Provide your contact information, a link to your contact form, and/or the phone number of your law office at the end of the blog article. More importantly, make sure you include strategic CTAs to spur your readers into action.
2. Discuss Common Self-Representation Mistakes
Explaining the drawbacks of pro se representation is as simple as writing a blog post about why clients need your services. A blog post describing the disadvantages of self-representation could persuade readers that professional representation is the best option.
Remember: One that might save them thousands of dollars, assist them in earning more money, or help them avoid costly mistakes.
So, make sure people know the difference between self-representation and skilled legal counsel. Next, consider your language and word choices. Finally, make sure your points are digestible to the average reader, not just expert lawyers.
3. What To Expect On A First Consultation
Because working with lawyers or visiting a legal office can be a daunting experience, posts and guides about what to expect on the first visit will comfort potential clients.
Here are a few things you might want to talk about:
Posts on this topic should address the ethical concerns of secrecy, conflicts, fees, and other difficulties.
The potential client should know what they should bring to the first appointment.
You need to clarify what clients should look out for in terms of evidence and paperwork.
These posts help clients in their preparation and reassure them that you are concerned, competent, and professional. After an initial meeting has been scheduled, you or your legal assistant also could send such articles to all clients.
4. Legal Don'ts and Dos
Not all of your readers are lawyers. Most of them might not even be familiar with complicated legalese and niche terms. This lack of legal awareness has the potential to result in costly errors.
Do's and don'ts is a great, digestible way to discuss legal action. You can post a simple, well-composed list of what to do and what not to do, preferably easy to remember and understand.
You can write a list of what a potential client should and shouldn't do after getting fired to make sure they don't break their employer's property or say something that can be used against them.
5. Respond To FAQs
You probably have a mental list of the most asked questions by your clients early in the representation or during a consultation. These questions can be a great source of blog content.
These questions might easily be answered in a series of blog entries. For example, you can write posts like "The Most Common Questions About Wrongful Termination" or "The Most Common Questions About Trademark Infringement."
So list all of your FAQs, which should only take a few minutes. Expect to come up with more than 20 potential articles in a short amount of time.
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