Updated: Aug 20
A Quick Guide On Voice Search Optimization For Law Firm SEO
Virtual assistants are becoming more intelligent. Siri, Alexa, Google Assistant, and Bixby are becoming more popular with smartphone users. Google Home and Cortana are also getting asked to do more tasks. As a result, it is becoming more critical to optimize your law firm's website for Voice Search.
What Is Voice Search?
Voice Search is commonly associated with people using virtual assistants to get what they need. Virtual assistants need an internet connection to work. If users have questions, virtual assistants translate the text and use search engines to answer them.
As smartphones and mobile devices get more popular, their selling points and marketable features—including a winning Voice Search function—are getting better and better.
The better the mobile devices are with Voice Search, the more people use and rely on them.
How Do You Optimize Your Law Firm's Website For Voice Search?
There are multiple ways you can optimize for Voice Search, but they are best done in junction with each other. Of course, you can always start with one tactic, but it will be best for your long-term Lawyer SEO to optimize multiple facets from the very beginning.
Below is a list of Voice Search Optimization strategies.
1. Build A Mobile-Friendly Website
As discussed in a previous Mobile SEO post, more and more people are using mobile devices to access search engines. Your website's mobile-friendliness can significantly affect whether mobile users stick around to read your content.
This is especially important if you're optimizing for Voice Search. Virtual assistants are accessible in almost every smartphone, so it's likely that people using Voice Search are doing so through Siri, Google Assistant, Alexa, and others.
If you don't have a mobile version for your website, mobile users will have to settle for the desktop version, which usually requires them to zoom in and out to even read the text on their phones and tablets. Likewise, if you do have a mobile version, it has to be fast, well-designed, and regularly monitored for errors and bugs.
2. Use Conversational Keywords
If you've done your keyword research before, you will have noticed keywords like "where to find a lawyer near me", "what is wrongful termination", or "how to sue my boss".
These keywords are usually framed like questions. It sounds like the searcher is directly asking another person law-related questions.
These keywords are likely the same ones coming from Voice Search. They tend to be more conversational, specific, and very different from the standard high-volume keywords.
3. Localize SEO
If you've explored Local SEO before, you know that some users like to narrow down their searches by using specific location-based keywords. Keywords like "Personal Injury Attorney Near Me" and "Divorce Lawyer in Los Angeles" are great examples of local keywords.
Google can also use the searcher's location to deliver more accurate search results. That's why Local SEO keywords like "near me" and "in my area" can be paired with other specific location-based keywords.
Virtual assistants—along with Google's advanced algorithm—have become smart enough to predict user intent.
If a user is looking for a law firm, the algorithm predicts that the user wants one within their city or state—unless they said otherwise.
4. Optimize Google My Business Listing
Setting up a Google My Business account for your law firm already has many Lawyer SEO benefits. They are particularly important for Google-based Voice Search since the data for your law firm and other businesses become easy to find and access. Google Search then gives all that information back in the form of a concise list that's easy to scroll using the virtual assistant app.
If you ask a Google-based virtual assistant to find nearby law firms, Google My Business (GMB) listings are going to pop up in the results. These listings are also going to include reviews, operating hours, and contact information.
Setting up your GMB account is excellent for SEO (not just Voice Search) in general, so don't forget to do that regardless.
5. Answer FAQs
As mentioned, keywords for Voice Search tend to be conversational, so Frequently Asked Questions (FAQs) are a great way to use as many question-type keywords in the same blog post or article.
Dedicating an entire page or post to FAQs is also a great way to answer usual client questions without posting very short entries that search engines might consider too short to be high-quality. As long as FAQs follow a certain theme, you should be able to group them in one easy-access blog entry.
Let LawyerLeadMachine Help You
Lawyer SEO can increase site traffic by drawing them from different places. SEO facets like Voice Search and Local SEO are all factors that contribute to the cumulative benefit your law firm will enjoy in the long run.
If you're new—or interested but unfortunately too busy—consider letting us help you. To get you started, review your options here.