Updated: May 30
Learn How to Choose the Best Law Firm SEO Company with these 3 Considerations
So, you've finally decided Lawyer SEO is the way to go. What now?
SEO is so flexible that you'll have so many options. You can do this all on your own, hire someone to help you with half of it, or have a Law Firm or SEO company automate and optimize your digital marketing strategy. Whichever you go for should fit your law firm's current status and future plans.
Since there are so many paths to take, you need to decide which one works best for you now and in the long run.
Consideration #1: Implement SEO Yourself Vs. Hiring SEO Companies For Law Firms
Lawyer SEO is such a popular strategy because of how accessible guides and tutorials are. With a simple search, you'll be able to find hundreds of free Lawyer SEO guides to help you. Additionally, you'll find a lot of free SEO tools like Google's Keyword Planner, Search Console, and Mobile-friendly test to get you started immediately.
When you're new, you have a lot to learn. It's common for newbie lawyer SEO practitioners to make rookie mistakes. These mistakes could cause huge problems like keyword stuffing, cannibalization, de-indexing, and negative SEO. Even if you manage to avoid the bigger issues, you still might be slow to gain ROI because of small optimization mistakes like not using the best keywords or not paying attention to user experience.
An SEO company for attorneys will have Lawyer SEO experts, legal content writers, and legal marketing specialists. They keep updated with new trends, changes in the algorithm, and new marketing opportunities. As a result, they very rarely make rookie mistakes and can get you to rank and generate leads much faster.
Consideration #2: Using Free Vs. Paid SEO Tools for your Law Firm Website
As mentioned, there are a lot of free SEO tools to get you started. You'll be able to find decent keywords, do on-site optimizations, check up on your DA and backlink profiles, and keep negative SEO away. In fact, Google has so many SEO tools that you can use for free.
Additionally, some paid services have free versions. Answer The Public, ahrefs, and Moz all have limited free versions that allow you access to more efficient tools.
That said, paid tools are considered premium tools for a reason. Paid features offer advanced SEO functions that the highest-ranking sites often take full advantage of. In addition, it allows access to more data and tools with a far wider reach, allowing you to adjust and improve your optimizations quickly and smartly.
Consideration #3: Creating High-Quality Lawyer Website Content Consistently
Content is a huge driving factor in marketing. So whether you're legal blogging, building an email list, or attracting more followers on social media, you need to make high-quality content. After all, if your blogs, email newsletters, and social media posts aren't informative, helpful, or exciting, they won't attract leads.
In legal SEO marketing, the more content you produce, the more you'll be favored by Google's algorithm. After all, if you're not posting something of quality, Google isn't going to recommend your blog posts to people. If you're not posting at all, people might think your blog was abandoned some time ago.
Remember: Whatever the case, you need to make time for content creation—which, again, is something lawyers might not have the time for.
That said, this doesn't mean it can't be done. You can still work on your legal blog alongside your law firm's cases. You can still hire legal SEO services and get a legal content writer to post more lead-generating content.
Whatever the case, when you start implementing Lawyer SEO on your law firm website, you need to understand that you need to come up with and post content consistently. You need to work it into your schedule or marketing budget; otherwise, your digital marketing efforts won't mean much at all.
Hire The Best SEO Service For Attorneys With LawyerLeadMachine
LawyerLeadMachine knows that your law firm website is a great tool to promote your products or services. We strive to achieve the goal of helping your law firm's website get as many visitors and rank on search results.
Hiring the services of a Lawyer SEO agency is one of the great solutions for your marketing goals. There are many factors to consider while looking for the best law firm SEO agency to help you build and extend your business.
Get in touch with our law firm SEO experts to see how we can help your law firm boost its online presence and become the best and most credible Lawyers in your area.