Updated: Feb 2
The Main Causes Of Bounce Rate That Affect Lawyer SEO
The bounce rate is the percentage of visitors who leave a website without taking any additional action. By actions, it could mean any interaction on your website, such as clicking links, reading more blogs, or downloading a file. If your law firm's website has a high bounce rate, it's time to make some changes.
Unless you have a very small number of visitors, achieving a 0% bounce rate is nearly impossible. Unfortunately, not every visitor to your webpage or website will be interested in what you have to offer. On the bright side, it could be that the user found what they need in two seconds and find no reason to stay on your law firm's website any longer.
How Does The Bounce Rate Affect Lawyer SEO?
It's not only about gaining clicks. Your primary goal in Lawyer SEO is to gain clients. Thus you optimize to rank as high as possible on specified keywords. Sure, you may have piqued visitors' curiosity enough for them to click on your links, but if they leave right away, it means you didn't hold their attention.
Everything you do for your website, including keyword research, legal blogging, and landing pages, is designed to bring as many people to your company and services as possible.
Of course, having a loyal readership for your blog is fantastic, but you must put that traffic to work for your legal practice.
Why Are Your Bounce Rates So High?
Users have a variety of reasons for closing the tab as soon as they enter your domain. It can be difficult to remedy a problem if you don't know what's causing it.
So, let's talk about why your site visitors aren't staying around:
1. They Didn't Get What They Want
Google's search algorithm has spoilt users. When consumers utilize search engines to look for anything, they're accustomed to receiving the most relevant results.
As a result, if a Google user searches for a "personal injury attorney in Los Angeles," they are unlikely to be interested in a page with broad information on lawyers in California. So, even though the two appear to be related, it isn't what the users are asking for.
This is why you must choose your keywords carefully. If you're writing content for the keywords "los angeles personal injury attorney," for example, don't write about California lawyers, Slip & Fall cases, or other fields of law.
2. You Have Terrible Site Design
As much as we like to believe that high-quality blog posts are enough to keep readers coming back, a significant portion of people will judge your website on its appearance.
A website with a poor design can appear outdated and amateurish. Worse, most sites with poor design are frequently affiliated with suspicious spam and fraudulent corporate schemes.
Many web hosting services make it simple to construct your own website. So, even if you weren't a web developer, you can still build a well-designed website.
3. You're Not Delivering Great User Experience
Simply defined, User Experience (UX) refers to how your website's visitors interact with it. It's deemed a poor user experience if they're having a bad time on your site.
The quality of your website's UX is dictated by a variety of things. However, here are a few to give you a sense of your website's UX:
The text should be easy to understand and not unduly styled or improperly formatted.
Loading times should be fast.
It should be simple to move from one page to the next.
There should be no error pages on the website.
There should be no issues or bugs.
The color scheme and contrasts in your design should be pleasing to the eye.
Menus and navigation links should be clear and comprehensive.
Users will avoid visiting or staying on a website that is difficult to use or navigate. The lower the bounce rate, the easier it is to locate what one is looking for.
4. Users Should Find What They Need Immediately
Users want what they need ASAP. Don't bury important details in a large wall of text that takes too long to read. Instead, use headers, bold text, italics, and bullet points to make skimming easier.
Sometimes, people just need a simple "yes or no" or a phrase that immediately answers their questions. That could be hard to find if those answers are part of a 1000-word legal guide. However, using headings allows readers to scroll to sections of the guide and get the important information they need.
We Have Lawyer SEO Experts At LawyerLeadMachine
Lawyer SEO and other digital marketing strategies can improve traffic on your Law Firm's website.
By implementing practices that help indexing, user experience, and domain structure, you might get better leads and higher conversions. To have us help with your SEO, you may review your options here.