Updated: Aug 20
Quick Lawyer SEO Solutions For Common User Experience (UX) Problems
While good content can attract attention, good content presented terribly can turn users off. So don't waste a good content marketing strategy by posting them on a poorly-designed website.
Why Users Don't Stick Around For Good Content
Lawyer SEO improves traffic and conversions by adhering to what search engines deem most relevant and valuable.
Search engines make this decision according to certain criteria, which include keywords, links, and quality. These are all counted into objective stats that help algorithms decide how high you rank in the search results.
An important site stats you should look out for is how users interact with your site. The number of users that stay around and don't are quantifiable numbers search engines take into account. If you have objectively good content and users are still not sticking around, it must be due to bad user experience.
What Is User Experience (UX)?
User experience is how users interact or experience your website. Their experience can be good or bad, and it all depends on the design. Design affects both aesthetics and function, and both contribute to whether or not the user appreciates staying around.
Here are a few design factors that might affect user experience:
Easy site navigation
Broken links and pages
When you're building your law firm's website, always test out the user experience. For example, if your blog posts are hard to read, your pages are hard to find, or your web page is bugging out due to design flaws, remedy them right away.
While content marketing as a strategy can improve your industry authority and overall reputation, its main goal is still getting people to come to your page. If your pages make it impossible for them to read your content, users will click away—no matter how high quality your content or blog posts are.
Ways To Immediately Improve User Experience
1. Use Readable Text Fonts
While your choice of fonts can match a design aesthetic, not all fonts are as easy to read. For example, if you're using narrow, squiggly, or thin fonts on your websites, it might discourage users from reading on.
This is especially crucial when you have a legal blog. Walls of texts in bad font styles can really turn people off, no matter how nice you personally think it looks.
2. Use Bullet Points
While SEO experts encourage long-form content, large walls of texts and running sentences can look intimidating. Furthermore, users are looking to find solutions to questions they type on search engines, so it really doesn't help if you're making it difficult to find.
Large walls of texts are also difficult to read. However, using bulleted formats help break down your points into more digestible sections. Bullets and numberings divide a long, rambling article into digestible and concise parts (just like this post!).
3. Use White Spaces
As mentioned earlier, crowding your pages can make them hard to read. White spaces around your texts can reduce the crowding problem. It makes your content easy to read, and directs the focus around texts and images.
For example, this quoted line utilizes a lot of white space compared to the rest of the text in this post:
White space can direct a user's focus.
Leaving a lot of space around it can suggest an emphasis, so it immediately draws attention. You can also use this in other design elements, like photos.
4. Use Attractive Photos
Like we said before, user experience also includes site aesthetics. You have to make your pages as attractive to your audience as possible. Otherwise, it will look too bland and uninviting.
A quick and easy way to do so would be to include images in your blogs and pages. For example, use banners to replace the text at the top of your site page, use images to make buttons and badges, and use stock images to enhance your blogs.
5. Watch Out For Loading Speeds
For a lot of internet users, it's frustrating to wait for websites to load. Most people are constantly online, and they're used to getting things fast.
If your website isn't optimized for speed, it can discourage users from interacting with the rest of your domain. For example, even if they stick around to load the first page they found on the search results, they might be discouraged to read your backlog of content.
Worse, they get discouraged from clicking around for your law firm's contact information. If you're getting good traffic but not enough conversions, your Lawyer SEO isn't maximized to its full benefit.
6. Use Good Titles And Headings
Your page titles and blog headings should be able to catch users' attention. Most people decide whether or not to read an article or click to a page based on the title. If your titles are bland, irrelevant, or confusing, you might drive people away from reading your content.
Search engine algorithms also give headings (like the numbered texts in this article) more priority. It tells your audience exactly what your content is all about, catches their attention, and encourages them to read on.
7. Fix Page Errors
The moment you find a 404 Error page, fix it. While it doesn't affect your search engine rankings, it can turn some users off. They might also need something from that page, and it can really affect their experience when this happens.
Don't just wait to run into them, look for them. Regularly checking and testing your site is a good SEO habit to have.
8. Organize Site Navigation
Users can explore your site if they can't move from one page to another. To make sure they always have access to these, use page tabs and navigation links.
Users should be able to click to your homepage, whichever page they might be currently on. They should also have easy access to your contact information, FAQs, About Section, and other important pages on your Law Firm's website.
Let LawyerLeadMachine Help You
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