Proven Effecting Legal Marketing Strategies For California Law Firms
It's one thing to get people to look your way, and it's another to attract the right people to your law firm. The goal of law firm marketing strategies like Attorney SEO and content marketing for lawyers is to attract more clients, not just exposure for your California law firm.
Luckily, law firm marketing strategies can be tweaked so you can find specific clients, too. So, if you're looking for personal injury clients, you should implement digital marketing tactics that specifically cater to and generate personal injury leads.
So, let's look at some of the most popular strategies and how your California law firm can implement them at different budget levels:
1. Building A California Law Firm Website
Various law firm digital marketing strategies center around having a lawyer website. Doing so enables you to rank in the search and create landing pages for other marketing tactics like paid ads, social media marketing, email lists, guest posts, etc. Basically, your website can be where you redirect all traffic from wherever you show up online.
More importantly, websites are more accessible these days. You have the choice to build and find your own host through WordPress or find site builders who can host it for you. Plus, there are a lot of available themes you can start with, even with basic knowledge of building websites.
If you have the budget, you can hire someone to build a website for you. Considering the many advantages of having one, spending on it is usually worth it in the long term.
2. Implement Lawyer SEO For California Law Firms
When done right, Lawyer SEO in California can boost your rankings in the SERPs. This is crucial because many people turn to Google and other search engines for their questions, needs, and concerns. For example, if a user wants to know something about car accident claims, they'll look it up on Google and to find resources. So if it's your the website they click on, that contributes to your visibility, traffic, and lead generation strategy.
Remember: law firm websites are always run with Lawyer SEO for maximum digital marketing ROI. After all, you wouldn't be able to attract new clients if they can't find your website in the first place.
3. Social Media Marketing
There are millions of users on the most popular social media platforms, making it a viable marketing opportunity for companies and firms from every industry.
Although social shares aren't direct Lawyer SEO ranking factors, they boost brand awareness and audience engagement. You can build a following and generate leads for your law firm with good content. You can also use this to promote your law firm website, so people can access more information about who you are, what you do, and the legal content you produce.
Of course, if you have a little more budget, you can opt to use paid ads. Almost every popular social media site has paid ad options, which can be used depending on your budget and goals.
The goal of content marketing for lawyers is to attract leads through high-quality content. Unlike ads, you're building trust and attracting new audiences to your law firm through content that helps them. This popular law firm marketing strategy has been proven to bring significant ROI when done right.
For example, you can write and publish a legal blog about bus accident claims in California. Then, with the right keywords and optimizations, people looking up this information will see your content in the SERPs, boosting traffic and potential conversions.
Of course, law firm content marketing isn't just legal blogging. You can make content on social media, create eNewsletters, start an email list, use infographics, and so on. Any form of content, as long as it's high-quality, will be a viable draw for potential clients for your California law firm.
That said, owning or running a law firm might mean you don't have the time to create content for this strategy, but it can be done with proper planning and scheduling. However, you can also hire a legal content writer to maintain consistent and high-quality content.
Work With The Best California Personal Injury Lawyer Marketing Agency
Our personal injury marketing agency has the skills and expertise necessary to give your California law firm customized law firm marketing strategies that stand out among your competitors.
To get started on Lawyer SEO for California law firms, consult with our experts now.