Updated: Oct 24
Find out more about LawyerLeadMachine — the best Law Firm Marketing Agency in California
An effective and accessible digital marketing option is Lawyer SEO. It's widely practiced by companies, firms, and individuals from all industries. In fact, there are enough Lawyer SEO guides and tutorials that can help you learn and implement SEO by yourself.
However, learning, implementing, and maintaining Attorney SEO Marketing strategies can take a lot of time and effort. The ROI is worth it, but it's not always easy when you're a law firm handling multiple cases. Hence, most firms would hire a law firm marketing agency to do the digital marketing work while focusing on their cases.
That said, is hiring a law firm marketing agency right for you and your law firm in California? What do you need to consider before availing of attorney marketing services? What are the benefits of hiring a legal marketing agency?
Here's a quick guide to the reasons why you should hire SEO experts to manage and boost your website's Attorney SEO Marketing in California:
Pro #1: You Get To Focus On Being A Lawyer
While learning materials are accessible (and beginner-friendly!), learning and implementing Lawyer SEO for California State Bar members effectively is still challenging for most rookies. This is especially true if you're going off advice from experts from different fields, perspectives, and locales.
Most rookies also have to work with only the tools available to them. While there are a lot of impressive free tools (like Google Search Console, Keyword Planner, Google Trends, and so on), they can still be very limited. Not to mention, newbies aren't as experienced when working with specialized tools and data.
In short: it might interfere with actual law firm tasks like managing cases and meeting with clients.
That said, hiring a marketing agency for lawyers in California allows you to focus on being a lawyer without worrying about the additional challenges of being a rookie SEO practitioner.
Pro #2: Get A Return On Investment Quicker
Rookies often run into some problems. When starting from scratch, you'll likely make mistakes or are slower to implement more advanced tactics. If mistakes lead to negative SEO and loss of rankings, it's going to take even longer.
On the contrary, experts are experienced. They already know what works for your niche and can effectively use tools and data to build the best marketing for law firms' strategies.
Not to mention, a California law firm marketing agency offers other essential Lawyer SEO services, like content writing, keyword research and implementation, and Google My Business local SEO management.
Pro #3: Publish High-Quality, Lawyer SEO Optimized Content
If you've been reading up on Lawyer SEO tips and content marketing for California lawyers, you know that content is essential. Legal blogs, articles, press releases, and guest posts can all be great for lead generation.
Remember: Google rewards websites that consistently publish high-quality content. Hence, lawyer website content is as important as design, keywords, and landing pages.
That said, legal marketing agencies often have legal content writers adept at both writing and SEO. They know how to make great web copies, edit blogs for user experience, and wisely incorporate keywords. This allows them to create high-quality attorney website content that ranks in the SERPs.
That said, if you're looking for a Los Angeles Lawyer SEO service, you'll likely have options to boost and optimize content for lawyer websites.
Pro #4: Benefit From Holistic SEO
Lawyer SEO is more than just maintaining a website and posting content. Other direct and indirect factors include Local SEO, long-tail keywords, internal links, backlinks, social media shares, and other working parts.
Remember: To rank high in the SERPs, you need more than just a great website and a steady stream of content. But, again, this might take some time to get the hand used to and is challenging to manage.
A lawyer marketing agency for California attorneys knows that SEO has multiple moving parts and can incorporate all relevant factors into an effective strategy.
Work with the Top Legal Marketing Agency in California
Our legal marketing experts here at LawyerLeadMachine have the skills and expertise necessary to give your California law firm customized law firm marketing strategies that stand out among your competitors. We have a team of lawyer marketing experts that can help with Attorney SEO Marketing, including automation, optimizations, GMB management, and content marketing for lawyers.
To get started on Lawyer SEO for California law firms, consult with our experts now.