JC Serrano
- Aug 25, 2022
- 3 min read

How to Hire a Lawyer Marketing Agency for NYC Law Firms

Law Firm Marketing Considerations Before Making That Crucial Choice

Hiring a New York legal marketing agency is a crucial step for law firms. However, since doing so will cost you money, you should research and examine your options to get the best attorney marketing for you.

A lot goes into the decision, so where do you start? First, let's look at a.) what you should be looking for in a digital marketing agency for lawyers and b.) what considerations you need to make while choosing.

legal marketing comapny in New York City

What Should You Look For In A New York Legal Marketing Agency?

So, how do you narrow down the best law firm marketing for New York Attorneys? You should be looking for the following qualities:

1. Experience

Although Lawyer SEO is accessible to a point where a single person can do it themselves, a lot of work still goes into it. You can probably find an online guide for every aspect of law firm SEO, but that takes a while to learn, practice, and test.

Additionally, Lawyer SEO is an ever-changing landscape, so the best law firm marketing companies know how to adapt and keep up with the trends efficiently. On the other hand, newbies practitioners who are still trying to get on their feet might not be as proactive with finding solutions to sudden changes in the algorithm, new trends, or fluctuating keyword search volumes.

2. Specializations

The best optimizations depend on what your goals are, which industry you're in, and what services you provide. This means the best way to optimize a law firm website isn't the same as an online cake shop or a tech blog. So, you want to ensure you're specifically hiring lawyer marketing services experienced in law firms' specific goals, local SEO, and branding needs.

3. Client Support

Getting ROI from Attorney Marketing In New York doesn't happen overnight. When you first consult with an NYC Law Firm Marketing Expert, your website needs to be audited and reoptimized with ranking factors you might need. This reoptimization process can include changing keywords, adding more content, boosting your local SEO presence, etc.

Depending on where you're at with NYC law firm marketing, you might have to be patient and wait until the ROI starts to pour in. Even if you implemented perfect Lawyer SEO strategies from the start, SEO is designed to be long-term, sustainable, and consistent ROI, not a sudden, one-time spike.

So, ensure you're hiring a full‑service digital marketing agency that can quickly respond to questions, address problems, and collaborate with clients to get the best results.

What Should You Consider Before Hiring A Digital Marketing Agency In NYC?

As mentioned, law firm marketing has so many factors, strategies, and solutions. Every website, company, or firm will have specific needs, availability, and budgets.

If you've already found a few of the best law firm marketing companies based on what we discussed in the previous section, here are some other client considerations you should make:

1. What Your Goals Are

Identify what you need from an NYC digital marketing agency and see if they offer solutions to your specific concerns. Every law firm digital marketing services agency will have their offered services on their website, so it's easy to check for those.

Do you need help with attorney SEO? How about content writing? Are you looking for someone to help with your social media accounts? If a law firm marketing agency isn't offering what you're looking for, then it'll be better if you find other options.

2. What Your Budget Is

So, you've decided to set aside some money for a marketing budget. Now, it's time to check out the offered services and see what you're willing to spend the money on. For example, some New York attorney marketing agencies provide full-service SEO, but you might also opt for specific packages like local SEO, content marketing, or social media management.

Sorting through your options should also help you find the best price for the services you need by comparing them with each other before making a decision.

3. How Much Time You Have

As mentioned, you can do law firm SEO strategies on your own. However, it might be too challenging for someone who owns or runs a law firm to stay consistent with your strategy. Considering how much time you can sink into your law firm marketing efforts is a great way to identify which areas you might need an attorney marketing agency for.

For example, you can do all the content writing yourself while leaving the management, optimization, and auditing aspect of law firm SEO to hired experts.