Updated: May 11, 2022
6 Ways To Generate Law Firm Leads To Expand Your Clientele
The end goal of law firm marketing and Lawyer SEO is lead generation. You invest time, effort, and expenses to get your law firm's name out there and find more clients.
However, even the most talented lawyers may find it challenging to market themselves and generate fresh law business leads. This doesn't mean your legal skills aren't great; it just means you need some assistance with the business side of things.
Because becoming a lawyer and maintaining a law firm takes a lot of time, your law firm leads may fall by the wayside. However, here are a few tips to help you generate leads for your law firm.
1. Improve Your Website
The first place to start is your existing law firm's website. Remember that all your marketing efforts point back to your website—when you write blogs, post on social media, and rank in the SERPs. Your website is where people go after they've seen the content and ads you've posted.
Here are a few more tips to drastically improve your website:
Make sure you're utilizing terminology that's digestible for the average reasonable non-lawyer.
Short phrases and bullet-point lists should be used to make your material organized and easy to read.
For your blogs, prioritize quality over quantity.
2. Write High-Quality Blogs
When people are on the search engines, they have a need. They're either looking for information, a product, or a service, one of which should hopefully satisfy those needs.
That said, when you post blogs on your law firm's website, they should:
Give clear instructions on what to do
Offer straightforward solutions for the reader
3. Boost Your Local SEO
Local SEO puts your website in front of people in your area, especially those who are looking for your services.
Remember: If you practice in California, people from Washington are not likely to hire you. It's best to market to people who are most likely to become clients.
Some tips on boosting Local SEO:
Use location-based keywords (i.e., "California Personal Injury Lawyer" instead of general keywords like "Personal Injury Lawyer").
Check to see whether your Google My Business listing has been claimed (and keep it up to date).
Don't forget to respond to Google, Yelp, and other third-party review sites.
4. Use Paid Ads
Standard PPC (pay-per-click) advertising on Google and Facebook is a perfectly viable marketing option.
This strategy is still used by lawyers because it is effective. This is a potent form of marketing that places your law firm at the top of search results.
5. Start An Email Marketing Campaign
The most commonly used technique to turn cold leads into "warmer" leads is to use email marketing.
For example, you can make a landing page that invites people to sign up for your free legal newsletter, then use those contacts to build your own email list.
Remember: You also need to optimize your emails and follow up leads when they finally respond to you.
6. Create A Social Media Account
You should also have a strong social media presence on sites like Twitter, Facebook, LinkedIn, and Instagram.
To engage your audience and generate new leads, share your most recent blog posts, arrange Q&A sessions, and run polls and contests.
Remember: Regularly audit your social media campaign. Find out what works, what isn't, and what needs changing.