Updated: Sep 13
4 Tips On Video SEO For Google And Law Firm Marketing
Videos are becoming a more popular type of content for digital marketing purposes. They're a great alternative to text-based content and tend to be a more engaging and faster-paced way to get information.
That said, there's a way to optimize videos when you want to put them on your law firm's website. Here's a list of easy tips to help you maximize the Lawyer SEO benefits of video content:
1. Put Your Videos At The Top Of The Page
If you worked so hard on your videos, you'd want people to see them. So avoid putting important videos near the bottom of the page.
When you put your video at the top of your web page, Google understands that it is the most crucial piece of information on the page. As a result, it is also more likely to promote in search results.
Use this tip to your advantage by placing your videos at the very top of your landing page or right after a brief introduction.
2. Make Use Of Video Schema
Video schema markup is the HTML code that tells a search engine what your video is about. The title, description, upload date, and even the thumbnail URL all play a role in your SEO results. This data enables Google to understand your web page and the content on it, including your video, and populate rich snippets in search engine results.
Keep in mind that if you don't use schema, your page will always be less visible on the SERPs than if you do.
The more high-quality markup there is, the easier it is for search engines to identify, interpret, and rank your videos.
Your video schema should include the following as a starting point:
Name. For optimal SEO impact, give your video clip an intriguing title and include a keyword.
Description. Provide some information about the video's topic, but don't go overboard. Keep this description to 160 characters or less, and rely on the transcript for more details.
Thumbnail. Don't rely on luck when it comes to your thumbnail image. To attract the attention of your target audience, include the URL of the specific frame you wish to show in a SERP.
Duration. Most visitors care about the length of your video. Google also uses this information to populate the video duration label on the thumbnail, assisting searchers in finding the best video for their needs.
Date of upload. This is a quality that Google must have to appear in search results.
Transcript. Because you didn't have much room in the description to discuss your video in-depth, provide a transcript to provide extra information. This is critical because it allows Google to properly comprehend what your video is about.
3. Add A Transcript
Speaking of video transcripts, they give search engines insight into what your video is about, potentially enhancing your site's rating, similar to how alt text can help tell crawlers what images are about.
Remember: Despite the recent advances in technology, crawlers still don't have the ability to tell what's in a video, and a transcript helps.
To boost your keyword success, consider putting a transcript directly beneath your video material.
Doing so also aids your viewers who may be unable to hear your video but still want access to its content.
Don't just copy the video script and paste it into your website. If you did your job correctly, the script for your video was written with ears in mind, not eyes. So instead, make the script more readable and skimmable while retaining the main search terms.
4. Create A Separate Landing Page
If you decide to self-host your video, it should be given its own page. That page could be a dedicated landing page for that video or a topical page with other information (such as a blog post).
This can be especially helpful since self-hosting needs more effort than posting on third-party platforms like YouTube. However, if your video manages to rank high in Google's video results, the traffic you get from it is worth it.
Ensure the page title, description, and header tags are all in place when you construct that page so Google can find, index, and rank it appropriately.
How Can LawyerLeadMachine Help With Video SEO for Law Firms?
Using Lawyer SEO strategies can boost traffic and conversions to your law firm's website. We have experts to help you out with that.
Knowing how competitive the legal profession can be, Law Firm Marketing can really give your firm a head start. To get you started, review your options here.