Updated: Oct 25, 2022
A Quick Intro To Marketing Infographics for Law Firms
Not everyone in your target audience is a lawyer. Otherwise, people will either drop the content or fail to get anything substantial from it. In SEO for Law Firms, the better your audience can consume your content, the more effective it will be at generating leads.
That said, there are several ways that content can be made easier to consume. For example, to make content more accessible to the general audience, legal content writers will avoid using niche language, legalese, and acronyms in law firm blog posts. Likewise, images can also be an excellent way to provide visual aids to help users better absorb the information.
So, if you've already worked on improving your writing, you should consider a different medium: infographics for law firms.
The Perks Of Infographics For Content Marketing And Lawyer SEO in Massachusetts
There are several reasons marketers and firms take the time to create or publish lawyer infographics. Here are a few content marketing and Massachusetts Lawyer SEO benefits that'll convince you to try them out:
Benefit #1: Visuals Can Be More Effective
Compelling visual content boosts your law firm marketing strategy. You can use them to represent your points and help an average reasonable person understand more complicated legal concepts. Some people don't like reading 800-1000 words when they could easily consume content quicker.
Infographics are also used to show diagrams and graphs. For example, you can use it to show the most important steps in filing personal injury claims in Massachusetts, using short phrases and arrows to show the process.
Benefit #2: They're Easier To Share
Since they're quicker to consume, they also get around much faster. So, you can post them on social media, and all people need to do is share them. Not to mention, images are found to do well on social media, but they can be helpful in whichever platform as long as it's optimized.
Some websites even allow downloads of these infographics. However, they always add watermarks, so no one else steals or plagiarizes them. You can also use them in email marketing or offer them as downloadable content on your conversion pages.
Benefit #3: They Can Be Used To Transform Your Blog Posts
For Lawyer SEO in Massachusetts to be most effective, you'd need to optimize your website and consistently create high-quality content. In other words, you put a lot of research, writing, and editing efforts into your law firm content.
So, if you have a well-written, extremely helpful blog post, you want to make the most out of it. Instead of repeatedly resharing them every week, you can repurpose that content into educational infographics for law firms.
Any research, data, lists, and other important information you've managed to write down in your legal blog can now be reused and presented to a different audience. Anyone who never would have come across your blogs can now have access to your content through other mediums.
A Few Tips On Creating Infographics In Content Marketing For Lawyers
That said, creating infographics is no easy task. You might need to hire an artist or learn a thing or two about image-editing software to produce great infographics. However, many businesses and firms pay people or agencies to make them infographics because of how effective it is.
That said, here's a list of tips for when you consider trying out lawyer infographics:
Always put watermarks on them to avoid getting plagiarized.
Don't forget image-related optimizations like alt text, captions, etc.
Pay attention to licensing and intellectual property laws when commissioning people to make one for you.
Consult To The Best Massachusetts Law Firms Experts at LawyerLeadMachine!
LLM is a digital marketing agency that provides legal marketing services in Massachusetts and other states. We help Massachusetts law firms and individual attorneys acquire new clients through content marketing and law firm SEO services.
If you own or represent a law firm in Massachusetts, contact us for our All-Inclusive Law Firm Marketing Plans.