top of page

Why Massachusetts Law Firms Need Content Marketing

Updated: Oct 25, 2022

Reasons Why You Need To Start Content Marketing To Get Lawyer Leads

Content marketing for lawyers is always brought up when Lawyer SEO is discussed. This is because search engine rankings and lead generation are significantly influenced by the content of your Massachusetts law firm website. Many websites either establish a law firm marketing blog or pay a legal content writer to optimize it.

That said, it's one thing to claim something's importance and quite another to justify it. So how exactly can content writing improve your Massachusetts Law Firm SEO?

Massachusetts lawyer seo

1. Content Is An Opportunity To Use Strategic Lawyer SEO Keywords

The content on these pages, your homepage, a landing page, or a legal blog, will be filled with keywords. Since crawlers can't understand text in images or videos, the text on your pages will be the primary source of keyword traffic.

Remember: The keywords you use and how you utilize them will impact your rankings. As a result, you should conduct keyword research to identify the most relevant ones and optimize your page without stuffing it or using duplicate content.

2. People Stay Longer When There's Good Content

Users anticipate finding information about their present problems and wants when using search engines. Therefore, Google's primary goal is to offer users helpful legal content as a consequence.

So how does Google assess the value of content? Dwell time.

The amount of time a website visitor stays on a page before leaving it and returning to the SERP page is known as dwell time. To put it another way, Google looks at how long a searcher stays on a page to assess how useful the material is. Since if it isn't, the user will leave the website.

Naturally, it would be best to optimize for other factors, such as user experience, mobile-friendliness, spelling, punctuation, etc. Each of which improves the level of content on your page. The best results from your legal content marketing approach come from encouraging visitors to stay, browse, and buy from you.

attorney content marketing Massachusetts

3. Boosts Your Law Firm Website's Internal Linking Factors

Internal links make it simpler for visitors and search engine crawlers to traverse your website. They also help you divert traffic from one page to another. As a result, search engines heavily consider internal links during the ranking process.

You'll have many opportunities to develop internal links once you regularly post to your legal blog. Additionally, you expand the possibilities for internal connections and anchor text that incorporates relevant keywords if you have helpful landing pages.

4. Increase Linking Opportunities

In the process of Massachusetts Lawyer SEO, backlinks are essential. Internal linking is much simpler than this, though.

Google considers high-quality backlinks to be a sign of authority and dependability. Even so, getting high-authority websites to link to you might be difficult, especially if you're new to Massachusetts lawyer SEO.

However, obtaining high-quality backlinks is practically impossible unless you have high-quality pages on your website. Consequently, having blogs with useful material raises your likelihood of backlinks, boosting your Attorney SEO for Massachusetts Law Firms.

5. User Engagement Is Boosted by Content

While it's not a direct Lawyer SEO element, readers who like your blog posts are more likely to spread the word about them. Another factor affecting your Massachusetts Lawyer SEO is the increased traffic to your website as a result.

The advantages of repeat customers are also available to you. For example, if your audience finds your content fascinating or helpful, they might return to your website to read more blogs. This communicates to search engines the value of your website. You'll consequently get a better authority rating.

law firm marketing Massachusetts

We help Massachusetts Law Firms and Attorneys Dominate the Search Engines!

LawyerLeadMachine specializes in holistic law firm marketing in Massachusetts and other states. We can help you boost your Lawyer SEO, Legal Content Marketing, Lead generation for law firms, and more. Contact us today to learn more about how we can help!

Recent Posts

See All


FREE lawyer seo clases.png
Check our 
law firm SEO packages

The are no commitments, and no contracts.

Work with the best law firm marketing team in the industry and grow your legal practice.

lawyer seo expert
bottom of page