Internal Linking Tips For Lawyer SEO

6 Tips On Building Your Website's Internal Link Structure

Internal links play a crucial role in your website's Lawyer SEO. For starters, your internal links contribute to how your website is crawled and indexed. That said, there's more to internal links than hyperlinking texts here and there.

In this post, we'll talk about how to optimize your internal linking strategy.


lawyer marketing

1. Use Descriptive And Relevant Anchor Text

The anchor text of your internal links should contain descriptive keywords or phrases.


Part of the link that is visible to site visitors is called anchor text. People click on the highlighted text to go to other pages (just like the one in the last paragraph!).


Remember: Site crawlers also use the anchor text to get an idea of what a page is about.


So, use descriptive anchor text to provide website visitors and search engines a clear picture of what to expect when they click the link.


2. Build A Crawlable Internal Link Structure

Search engines require a crawlable link structure that allows search crawlers to quickly locate and index all of your pages.

You don't want to make the mistake of hiding or burying essential navigation links. This makes it difficult for search engines to locate them, which might hurt their chances of being indexed by major search engines.

law firm seo

In other words, search engines require a means to access pages on your website, which internal links provide.

Crawlable link structures make it easier for search engines to locate and index new pages by allowing link juice (ranking power) to flow across your entire website.

3. Use Do-Follow Links

The robots.txt file and the meta robots tag both allow website owners to restrict search crawler access to specific pages.

So, if you want search engines to find pages on your website, make sure you employ Do-Follow links, which allow them to discover new pages by following links.


Remember: Do-Follow links are a terrific approach to creating an internal link structure for your content marketing, and they allow for a free flow of link juice.

4. Write High-Quality Content


You'll need a lot of internal pages if you want a lot of internal links. In order for search engines to index pages, they must have content on them, and both search engines and site visitors appreciate high-quality information.

Creating content about your law firm, practice, and general legal issues is a terrific method to boost your search engine rankings while also allowing you to link to important pages on your website.

This can help boost traffic and activity on your site. Additionally, it gives visitors the information they need to take the next step with your business.


5. Don't Link The Same Few Pages

Instead of linking the same 5 pages on your blogs, try exploring for link opportunities deep within your site's structure. Because pages might become buried, it's critical to link to them from other top-level pages.

Remember: Instead of always linking to your home, contact pages, or common landing page, provide links to other internal pages to increase your website's overall Lawyer SEO.


This will make sure that both search engines and website visitors can simply find and digest content on your website.

For example, try going through your previous blog and find a linking opportunity. Chances are, you'll find an old but otherwise great post that's getting buried.


law firm marketing

6. Make Sure Your Links Are Organic

Make sure that internal links appear natural to the reader. Readers are more inclined to click on and explore other content on your website if they find helpful links that match the context of the article.

You must ensure that you link to relevant pages that provide value to users and are related to the content of the current page.

Visitors will become more invested in your website and will most likely spend more time on it if you include natural links to other pages on your website.

Find Lawyer SEO Experts At LawyerLeadMachine


Lawyer SEO is an excellent digital marketing strategy for new and established law firms alike. If you want to know the basics, visit our Lawyer SEO Blog or check out our Free SEO Guides.


If you need more advanced assistance, we have SEO experts to help you out.

5 views
FREE lawyer seo clases.png
Check our 
all-inclusive 
law firm SEO packages

The are no commitments, and no contracts.

Work with the best law firm marketing team in the industry and grow your legal practice.

law firm seo
lawyer seo expert