Updated: Oct 17, 2022
Quick And Easy Tips On Boosting Your Law Firm's Online Reputation, Trust, And Brand Awareness
For law firms, reputation is crucial. It's what makes prospects trust you and leads to prior clients recommending you to others. The same idea applies to lawyer marketing: your online brand reputation can sway people's opinions and willingness to hire you.
Most companies that use digital marketing tactics are so focused on building a solid online presence that they forget reputation management. Unfortunately, while law firms can benefit from having a strong online presence, poor reputation management will cause you to lose previous and potential clients.
Managing your law firm's online reputation, which includes Lawyer SEO and content marketing, is integral to your branding and marketing strategy.
1. Create Valuable Content
If you've done content marketing, you'll know that many brands and businesses create free and informative content to attract new customers. Rather than advertising your legal practice directly in the hopes of grabbing people's attention, you provide content for those who are already looking for it.
High-volume keywords are optimized in legal guides, tutorials, listicles, and FAQs. As a result, if a user searches Google for "Personal Injury Lawyer Near Me," they will be able to find your blog post. When properly integrated with Lawyer SEO tactics, content marketing is a terrific way to get your law firm's name out there.
Remember that if your content is terrible, poorly-written, or unhelpful, you are more likely to lose credibility. So instead, provide entertaining, instructional, and action-oriented content to pique the interest of your potential client.
You may also interact with customers, figure out what they want from you, and create content that solves their problems based on their feedback. Finally, site visitors will see you as an authority and have faith in your products and services if you create high-quality blogs.
2. Build A Great Website
People are turned off by outdated, glitchy, and difficult-to-read website designs. As a result, ensure that your site's user experience (UX) is improved and that you don't use too many links that make your pages appear spammy.
On that topic, don't over-promote. Social media ads, online banner ads, phone advertisements, and online pop-ups are all disliked by internet users.
As previously said, they have the potential to make websites appear spammy. Furthermore, while you may perceive advertisements as a strategy to increase revenue, you may be frightening away potential clients and hurting your law firm's brand.
3. Associate With Other Reputable Websites
People have little faith in spamming content farms and dubious websites. Interacting with or associating your law practice with sites and platforms like this can be detrimental to your law firm's reputation.
So, if you want to increase your online reputation by appearing on other platforms, make sure they're reliable. For example, don't submit guest posts to sites with a high spam rating and low authority.
Keep in mind that establishing an internet presence is one thing. Another thing to consider is your entire online reputation and associations.
4. Ask Clients To Write Reviews
Social proof can be found in the form of online reviews. They're a representation of how previous clientele felt about you and your firm's services. The more internet reviews your law company has, the more trustworthy it appears.
It should be said that no one wants negative reviews. It is, nevertheless, sometimes unavoidable. Even if you do your absolute best, a client may still be dissatisfied, whether due to personal choice or misunderstanding.
If you have a small number of reviews, though, the negative ones will stick out. On the other hand, if you continue to do a good job, you will receive positive reviews. As a result, encourage your clients to write one.
5. Respond to Customer Reviews
When it comes to bad reviews, clients' perceptions can change if you follow up with them and ask them how you can fix the issue. For example, if someone writes a negative review, you can respond by asking them to send you an email so you can resolve the matter privately.
Remember that some clients update their ratings after their problems have been resolved. But, most of the time, they'll be impressed that you went out of your way to make sure they were happy with your services.
Avoid being irritated by not responding to criticism in a hurry. Instead, take your time to think of a response.
Our SEO Experts At LawyerLeadMachine Can Help Your Law Firm
Lawyer SEO can help your law firm build brand awareness, trust, social proof, and online reputation. Not only do you need to get your name out there, but you also need to make sure you have an excellent online reputation.
To get you started on your Law Firm SEO, review your options here.