Updated: May 11, 2022
Reasons Why Watching Your Competition Is An SEO Factor
The goal of Lawyer SEO is to get on the top of the SERPs. So you build, optimize, and make content for your website to be the best page in the keywords you're competing for. Outranking everyone else means you need to do better than them.
So, how exactly do you do better than your competition? You look at what they're doing, how you compare to them, and what you can do to match their Attorney SEO marketing strategy.
If you don't know where you stand in Attorney SEO marketing, it will be difficult to outrank your competitors. When you feel like you've done everything right, it's natural to question how you're getting surpassed by a newer or smaller competition.
Who Is Your Competition?
Before you start a full-on competitor analysis, you need to know who you're competing against.
When we say "competitors," it simply means the other pages that are ranking for the same keywords as your pages. This means each page can have a different set of competition on top of every website on the legal services niche.
Remember: Not all your competitors are law firms. Some of them simply share the same target audience as you.
Here's how you can identify your competition:
Look At The SERPs. The easiest way to determine your competitors is to look at the SERPs for your main keywords and look at all the results (especially the first 10).
Every page that ranks higher than you are deemed by search engines as better.
Hence, you need to look at how they optimize their pages, build their websites, structure their navigation, and write their content.
Buyer Persona. Another way to look at your competition is to look at your client persona.
What types of audiences are you looking for? What demographics do they belong to? Which city or state are they from.
Buyer personas are essentially an aggregate of your target client's characteristics. Your competitors are likely targeting the same types of people as your website.
This means that you have more competition than you usually would offline. If a page or website targets the same audience, they're also posting legal guides, tips, and articles (basically similar to the legal content you make). Their landing pages are also likely to be optimized for the same target keywords.
Here are some examples of possible competition:
Online Legal Services
Online News Sites
Your niche might also overlap with others, such as:
Health And Wellness
Again, as long as they're producing the same content and are targeting the same audience, they'll be considered competition.
Why Should You Stake Out Your Competitors?
The ranking in the SERPs is decided by the algorithm. However, you don't always know what the algorithm wants. That said, knowing where you stand by comparing yourself to competition informs you on what you're doing right, what you're doing wrong, and what you can do to better improve your website.
Remember: Competition is excellent for business and law firm SEO marketing. It promotes creativity and avoids complacency.
You might be wondering why it's necessary to study your competitors.
Well, here's why:
1. Know What You're Doing Right
If you're already doing something right, then you either leave it be or optimize it more.
To know if you're doing it right, look at the top 10 and compare their SEO with yours. Next, look at the things they're doing, then compare it to your website.
In short, take inspiration from those on the first page.
2. Know What You're Doing Wrong
There is no such thing as a perfect Lawyer SEO strategy. However, when you examine what your competitors are doing, you may spot any flaws in your own approach and start filling them in.
Again, taking hints from the top can inform your decisions on where to take your Lawyer SEO strategy. Those at the top are what Google (or other search engines) deem to be the best, so make sure you're doing what the best at it are doing.
3. Know What You Need To Do Next
Competitors may be employing innovative strategies, providing you with a wonderful opportunity to improve your performance.
Simply said, competitor analysis helps improve your Lawyer SEO. It can serve as a springboard for developing and implementing new tactics that will help you improve your rankings.
Remember: New SEO trends get developed over time, so you always want to be on the lookout for them.
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