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4 Things To Include In Your Landing Page

Updated: May 11, 2022

Landing Page Design Tips For Law Firms

When you're employing Lawyer SEO, your goal is to attract potential clients to the most relevant pages on your site for any marketing campaign to be productive and effective. However, converting them into paying clients might be a more challenging undertaking.

This is what your landing pages are for. They're specifically optimized for conversions. If you can't get a site visitor into a client for your law firm, you can at least convince them to be a subscriber to your email list.

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Let's look at the important elements of your landing pages and why they boost your Law Firm's digital marketing strategies:

1. The Content

Create copy that is both clear and interesting, encouraging your prospects to take action. Create a clever and inventive technique to gain their trust and confidence. Write for them rather than to them.

Make sure to take note of the following:

  • Highlight your benefits and clarify what you can accomplish for your clients.

  • Use easy-to-scan bullet points, stressed words, sentences, sub-headlines, and other techniques to make your headlines and body text easier to read and follow.

  • Never overlook the importance of aesthetics, so pay attention to font style, color, and layout.

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Here are some additional pointers to help you improve your copywriting:

  • Write in a conversational and clear tone. Remove the marketing jargon and buzzwords. Write in the first person, as if you were speaking. As though you were writing an email to a friend.

  • Organize the copy around a particular goal. A robust and clear call to action should be included. It should be surrounded by a language that encourages users to take action and reinforces the CTA.

  • Include real-life examples of social proof. Real-life examples from real past clients and colleagues should be included throughout the copy. Don't rely on generic stock images or made-up stories. Be genuine and honest.

2. Your Call-To-Action (CTA)

Make a strong, clear call to action (CTA) that stands out in the copy and design. To make the CTA button stand out from other elements, it's usually a good idea to use contrasting colors or spacing around it. Different designs, layouts, proportions, and sizes should all be considered.

Remember: Choosing the proper size and design is crucial since you want it to be attention-grabbing and appealing but not obnoxious and distracting. Overdoing your CTA might disrupt and overwhelm the user instead of convincing them to actually do as you're asking.

That said, because your landing pages are made specifically for conversions, it follows that CTAs should be an essential feature.

3. Add Social Proof

Showcase positive testimonials, reviews, successful cases, most notable verdicts, professional credentials, awards and recognitions, and so on. Social proof builds trust and shows your prospects your law firm's skill and legitimacy.

Remember: While we're used to ordering and transacting things online, people still want to know if you can genuinely deliver what they ask and need. After all, legal fees don't come cheap, so people are making very crucial decisions when they're mulling over which law firm to hire.

Boost your reputation and get rid of any fear or major decision-making blocks. Assist the prospective client by providing them with social proof.

While it's hard to get reviews when you don't have that many clients yet, adding pictures of you, your colleagues and your office can already boost your landing pages.

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4. Identify The Incentives

Include a clear explanation of how following your CTAs will benefit the user. After all, they're signing up for your newsletter or offering their contact information at their discretion.

Remember: If there's nothing in it for them, they will hardly do as you ask.

Here are some additional tips on stating the benefits on your landing pages:

  • It's usually a good idea to structure the benefits using bullet points rather than a single-block text for simple reading.

  • Remove any extraneous adjectives from your description of the problem you're tackling.

  • Focus on the essentials in a straightforward and concise manner.

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