The Role Of Social Media In Brand Building For Lawyers
How To Build Your Law Firm Brand Through Social Media
The legal services industry is a highly competitive one. With so many law firms to compete with, you need to stand out. That said, having a memorable brand differentiates you from competitors and keeps you on people's minds. Your brand should not only be recognizable on your website, but should be seen throughout your online presence—including social media.
While Lawyer SEO gets you traffic and conversions, branding helps keep you on people's minds. You can establish your law firm's brand on your website through:
Creating a great logo
Having a good site design and color scheme
Deciding on a memorable law firm and domain name
Setting a tone or voice on your legal blog
However, branding isn't exclusive to your website. Your law firm's branding should be in your entire online presence. In short, it should be part of your digital marketing strategy, and therefore present no matter which domain or platform you are on.
The Importance of Social Media in Branding
The importance of social media in brand building cannot be overstated. To understand why Social Media Marketing is such a popular strategy, you only need to look at its advantages:
Prospective clients can offer their opinions through social media.
Law firms may connect with their audience in a variety of ways thanks to the different social media platforms.
There are a lot of opportunities for building brand awareness.
Your law firm can build a following and use that to promote blog posts, landing pages, events, etc.
With the right tools and strategies, social media can aid lead generation for law firms.
An excellent social media presence enables a law firm to form new relationships, cut marketing expenses, and expand its client base.
Other Lawyer Marketing advantages to social media include:
Boost brand awareness. If you want to raise brand exposure, there's no better way to accomplish it than through social media. While not the only option, it is unquestionably the most cost-effective means of internet marketing for increasing your company's visibility.
Increases inbound traffic. The more social media profiles or pages you use to promote your law firm, the more attention you'll get. Even though social signals don't directly boost traffic on your domain, you can build an audience that otherwise would not have found you in the search results. Using the right CTAs, you can encourage your social media followers to click on links to your domain and send traffic towards it.
Increases conversions. Your conversion rates will increase as your law firm gets more attention on social media. Each blog post, image, or video you share increases the number of people that visit your page.
Another great benefit of social media is that it provides market intelligence that law firms can use to improve. When you're not seeing great results or decent ROI from your social media marketing strategies, you can audit your social media and know what you're doing right and what you need to improve.
How To Build A Branding Strategy for Social Media
There are a number of crucial social media marketing tactics that ensure that your online presence is optimized. Let's look at a few tips that might improve your social media marketing strategy:
Choose the right platforms for your law firm. If a law firm (or a business in general) isn't generating any momentum on one or more social media sites, it's a good idea to switch to another.
Pay attention to visual branding. Because most people respond to images, it's critical that all social media profiles appear the same and don't cause confusion. The easiest way to do this is to choose a primary color scheme that you'll be using on your website and everywhere you are on the internet.
Choose a memorable brand voice. If you're already using this branding strategy on your blog, you can just translate it to social media posts. Are you more authoritative? Laid-back? Understanding? Incorporate that in the way you compose your blogs, Tweets, Facebook posts, and Instagram captions.
That said, marketing your law firm on social media takes some planning. You can't just set up an account and wait for it to build an audience. Instead, you need to produce content, use hashtags, incorporate keywords, post at the right time, and engage with your audience.
Your social media presence should also be consistent with your branding. It should carry the same credible content and have the same tone or brand voice. Its goal should be to establish a memorable brand to associate with your law firm.
Consult With SEO Experts At LawyerLeadMachine
Lawyer SEO builds brand awareness, social proof, and reputation.Your social media presence should be part of your Law Firm's SEO strategies, so pay attention to your content, voice, and overall branding.
However, there's more to SEO than social media and branding. To get you started, review your options here.