How GMB Management Boosts Law Firm Marketing And Lawyer SEO In Florida
GMB for law firms is now a must-have for any law firm that needs to boost its lead generation strategies. The way searchers use search engines and Google writes their algorithm makes it crucial for you to set up, manage, and optimize your Google My Business for lawyers.
Here, we'll look more closely at what Google My Business does, why it's essential for your Florida Law Firm, and how to utilize it to get the desired outcomes.
What Is Google My Business For Law Firms?
Google My Business combines several Google services, including Maps and Search, to produce a business directory that informs customers of nearby businesses that provide the services they need. When a user searches for something, Google looks up the relevant results for their location in this local company directory. GMB also combines its predecessors, Google Places for Business and the Google+ Pages Dashboard, into one entity.
How to Use Google My Business For Florida Law Firms
We'll start by looking at the fundamentals of GMB because it has many different layers and how it may be used. Here is how Google My Business functions at its core:
Step 1: Making An Account For Your Florida Law Firm
Start by providing Google with basic information about your law firm, such as its name and address. Then, you can "Claim your business" even if Google has already listed your Florida law firm even though you haven't contacted them about it. This is because Google may have obtained information about your company from your website or review sites like Yelp.
Step 2: Verifying Ownership
Google will need proof that you are the owner, such as sending a coded postcard to a specific address or calling your business phone number. You will be the only person with permission to change the details once this is finished.
Step 3: Creating a Google Business Profile
Filling out your Business Profile information correctly is crucial but very easy. As Google My Business is about facilitating connections between customers and businesses, it is designed to ensure you can reach potential law firm clients through the information you provide.
Searchers can get a better picture of what you have to offer by knowing your opening and closing times and so on.
Step 4: Utilizing GMB Posts
Updates to posts on Google My Business are available for a week. They provide brief announcements about events, updates, or new offers. They are short, individualized messages that inform visitors of the latest company news and feature a CTA functionality that enables clients to directly book, order, or make a purchase online, redirect to landing sites, or sign up for additional communication.
Why Should You Use GMB For Florida Law Firms?
1. Enhancing Local Visibility
Understanding Google My Business and setting up a GMB profile are not only lovely ideas for local businesses or firms; they are essential. This is because Google My Business essentially serves as your whole web presence in Google Local Search, which is the only search that matters for small businesses.
2. Getting On The 3-Pack
Local brand recognition is crucial for businesses with conversion rate data like that. That entails being in the local "3-Pack" for Google searches, a group of three nearby company listings that display between paid search advertisements and organic search results. The location of the businesses on a Google map is typically provided beside this.
3. Facilitating Conversions
Your Florida law firm's Google My Business profile is crucial because it contains the data that appears in the Knowledge Panels to the right and to the left of the Google Maps viewer on Google's search results page.
Get The Best Florida Lawyer SEO Services Now!
LawyerLeadMachine is a law firm SEO company serving Florida lawyers and attorneys. We assist lawyers in obtaining more clients through website optimization, local SEO, and content marketing for attorneys.
We have skilled legal content writers, powerful SEO tools, and law firm SEO experts for Florida law firms. So give us a call right away so we can start to create a legal marketing plan for your law firm's website.