A Guide On Writing, Editing, And Optimizing The Perfect Law Firm Blog
Your law firm's blog can be a great way to employ content marketing and Lawyer SEO. It attracts people to your website, which helps get more eyes and ears on your law firm's name.
In this post, we'll talk about how you can start planning, writing, and optimizing your legal blog.
1. Answer People's Questions
People "Google" things because they need to satisfy their needs. That "need" could be anything from wanting to know something to finding the best solutions to their current legal problems.
So, when listing your ideas for the next blog, ask yourself, "what does my target audience want?".
Do people want to know how to sue their boss? How much to pay in damages? What laws they need to follow?
Have you ever noticed how Google automatically completes your search query? These are some of the most commonly searched terms.
Think of the most common legal questions and draft blog ideas based on those.
Before you start creating a blog, find out what people are looking for and how they are looking for it.
The more popular a question or a search term is, the more people you'll be able to cater to. In short, there's more traffic on the SERPs, so you're blog posts are more likely to be seen by someone.
So before writing your next blog post, consider doing research on the topic first. What are the most questions? Who is most likely to look for your content? Which types of audiences should you be writing for?
3. Do Keyword Research
Determine your keywords or key phrases.
Your keywords are essentially what you want people on the internet to find you for. It is based on the most common keywords people type into the search bar when looking for something on the search engine.
Additionally, keywords can show you search volumes and popularity, helping you find an effective keyword that will get your website traffic. So don't forget to do keyword research before you start writing the next blog post.
Remember: However, don't stuff too many keywords into your blog post. There was a time when cramming keywords into a blog or other online page was an excellent way to get Google's attention. That isn't the case now.
So don't include too many keywords in your article. Use them a few times, but not if it would risk your content's readability.
4. Optimize Your Metadata
Your blog's 'code' is called metadata (and every other page on your website). These can be found in the following:
Titles. A title tag is a 55-character or less description of your web page's content. It's crucial to inform Google about the purpose of this page.
Meta Description. A brief description of a web page (in this case, a blog article) that is meant to provide a short summary of the page's content to Google users. The objective is to persuade the Google searcher to visit your website.
Headers. Your H1, H2, and so on headings are HTML and can be detected by screen readers and search engines. They're also great for breaking up your content into sections.
5. Add Photos
Whether you're using images on your website or on social media, they're vital.
So, make your images SEO-friendly. Every photo you upload to your blog post should be given a name, caption, and alt text. This is also a great way to get it ranking on Google Images for your chosen keywords.
Remember: Google is still a machine, and it doesn't actually see your photo. Instead, it interprets what you say about your images.
6. Add Internal Links To Past Blog Content
While you're optimizing to get a blog post to rank high on the SERPs, link your older blog posts to send some traffic to them. This is often done by citing them as the source or further readings that expand on a keyword.
Think of it like showing the reader more content on something they might already be reading about.
For example, look at the links throughout the text of this post. You'll find that I linked a few of our past content to show it to someone who might be interested in doing further readings.
7. Promote Your Blog Post
It's not enough to upload new content on your website and expect people to read it. Instead, you should share it on Facebook, Twitter, LinkedIn, and any of your other social media handles.
This will increase traffic to your website, which will please Google in addition to increasing your visitor counts. Other places where you can promote your material include Reddit, Instagram, and Quora. Don't forget to update your Google Business Listing as well.