Updated: Feb 2
Lawyer SEO Tips For Link Building
So, you've created a fantastic website. It has an excellent design, fast loading speeds, optimized with the right keywords, but why are you still not getting enough traffic?
Link building is an essential aspect of attracting visitors to your website. You need to get other websites to link back to your site to rank high in search results. They must do it while employing particular, strategic keywords as anchor text for those links.
These days, search engines are getting smarter. While still important, keywords and on-page SEO aren't enough. If you do a Google quick search and look at the top-ranking sites, you'll notice that most are well-established and popular in their respective niches.
Remember: Search engines like Google want to provide users with relevant and reputable results. This means they will favor established, high-DA sites over new or less-known ones.
So, how do you become a reputable site? You associate yourself with other reputable websites.
These links are called backlinks, which are essentially external links from 3rd party sites pointing to yours. That said, search engines want to find a website that others have found so beneficial that they're ready to link it from their own sites.
Here's a list of tips to help you build backlinks for Lawyer SEO.
1. Create Linkable Content
Other than attracting users to your site, creating high-quality content will also prompt citations and mentions.
If your legal content is comprehensive, complete, and generally well-done, news sites and other blogs belonging to your niche might use it as a source or citation for the content they make.
For example, if someone writes about the legal perspective of running small businesses, they might use your content as a reference.
2. Post On Social Media
Posting on social media will help you establish a large number of high-quality links quickly. On social media, you'll be able to connect with millions of users at any time of day.
Whether you're a new or a well-established firm, you should consider posting regularly on social media platforms like Facebook, Instagram, and LinkedIn to grow your online visibility. Don't forget to link to your blog and promote your new content on your social media posts.
3. Reclaim Links
Link reclamation involves either rebuilding your previous backlinks or persuading websites to replace broken or old links with yours. Link reclamation is a popular link-building approach because it may yield fast results.
It's usual to lose links, which can happen for various reasons, including removal by the website's editor or removal of the linked page. Backlinks you've already earned are easier to reestablish than fresh ones; reclamation is one of the most effective link-building strategies.
If you're new to Lawyer SEO, you can do the other option—claim broken links. If a website cites or references legal content, but the link appears broken, look through your own content and see if you can offer something to replace it with.
4. Write Guest Posts
Blogging is beneficial for more than just gaining organic traffic. Through the use of clever guest articles, it can also be a useful link-building tactic.
Guest blogging is when you write a blog post and have it published on another website. As per common practice, you will be allowed to put links to your website on theirs, either as an author's bio or somewhere within the content you submit to them.
Here are pointers to help you succeed:
Only submit guest posts to sites relevant to your niche (i.e., legal blogs, lawyer magazines, etc.)
Submit high-quality and original content
Don't overdo hyperlinks, as it might come off as spam (and host sites won't like it)
Your content should appeal to the site's target audience
What Can LawyerLeadMachine Do?
Lawyer SEO has a lot of moving parts, and you need to give them equal effort and attention. Link building is a good off-page SEO strategy that connects you with bigger audiences and improves brand awareness.
To get started, we have Lawyer SEO experts to help. You can review options here.