Updated: Aug 20
7 Quick And Easy Writing Tips For Guest Blogging
Guest Blogging is an excellent way to get backlinks and attract new audiences. However, guest posts are often screened and approved by editors from the host blog. To make sure your post gets through the screening process, you must make sure your submission is what they're looking for.
What Is Guest Posting?
Guest posting, also known as Guest Blogging, is when you author and publish content to another website or blog. This is a content marketing strategy used to boost brand awareness, drive traffic to their website, and increase domain authority.
As per common practice, guest posters are allowed to have do-follow links to their website. These backlinks are especially valuable to your Lawyer SEO strategy.
How Do You Write A Guest Post?
Most blogs require you to submit your manuscripts for review. Remember, their editors are often busy and are quick to reject unfit pitches to save time.
Your goal is to leave as little for the editors to do as possible. So submit a manuscript that requires little to no changing or fixing.
Here are a few writing tips that help you impress the editors:
1. Match The Host Blog's Writing Style
Even with so many contributors, blogs still maintain a consistent tone and style. These stylistic choices can sometimes be influenced by their niche, branding, or target readers.
Most legal blogs tend to be formal but digestible, but that doesn't mean blogs with a more casual tone don't exist. Read some of their blog posts and get a feel for their overall style. You don't have to mimic it, but make sure to tone down or loosen up accordingly.
2. Write For The Host's Audience
The topics and tone of your guest post should be able to speak to the host's audience. Some blogs are targeted towards regular individuals, while others are written for experts. Editors also pick guest posts depending on who the host's content is written for.
Paying attention to the host's audience not only gets you through the screening process, but also increases the chances of readers responding to your content. Even if your submission gets accepted and published to the host's blog, you might not catch a lot of attention from uninterested readers.
3. Match How The Host Formats Their Posts
Each blog will favor different headlines, heading tags, and paragraph lengths. Some want their H2 headings in all caps, and others prefer FAQ-style sections.
Some hosts will indicate their desired formatting style in the guidelines. If they don't, you need to go back to their blog and look at individual blog posts. Matching their formatting is also one way to match their writing style, so pay attention and give their editors the least amount of work possible.
4. Write Interesting Headlines
Some editors might change your headline, sometimes even unprompted. If they think it's not going to catch readers' attention, they'll change it. Remember, hosts welcome guest posts as a way to expand their content, so editors will try to make it as useful to their site as it is to yours.
However, headlines aren't just for the readers—they're also for the editors.
Sometimes, editors will accept or reject a pitch before even reading the entire manuscript. When you pitch to them, the first thing they'll see is your working headline—and if it seems useless or uninteresting, they'll reject it immediately.
5. Write An Instructional Blog Post
In most cases, host blogs are also implementing SEO strategies. This means that they're looking for SEO-ready content that can be valuable to their audiences. Unless the host is a well-established blog that publishes editorial fluff pieces, your better off sticking to "how-to" articles.
Write executable, step-by-step instructions related to legal practice and law-related services. As a basic content marketing tip, your how-tos should be a solution to a reader's problem.
6. Link Previous Posts From The Host's Blog
Guest posts are an SEO strategy, so it's not far-fetched to assume that the host also implements Lawyer SEO tactics. One aspect of on-page SEO is internal linking, and most host blogs are likely to already be doing this.
In fact, internal links might actually be a requirement stated in their guidelines. So make sure to add them to your manuscript.
Adding internal links also shows that your guest post is also relevant to the kind of content the host publishes.
7. Don't Be Self-Promotional
Editors don't appreciate overly self-promotional guest posts. They can come off as spam, and readers will feel like you're selling them something instead of helping them.
Hosts will sometimes allow links to blog posts from your domain; however, it has to be relevant to the article you're discussing. Save the self-promotion to your author's bio instead.
What Can LawyerLeadMachine Do For You?
Guest posting is a good off-page SEO tactic that benefits your Lawyer SEO and Content Marketing Strategy.
To get started, you can review options to work with us here.