JC Serrano
- Nov 16, 2021
- 3 min read

Why Create An Internal Linking Strategy?

5 Reasons Why Your Law Firm's Website Needs A Internal Linking Strategy

Internal links connect pages within your site. So, if you have relevant content and keywords that match the page, you should just link them as you go, right? However, internal links aren't just there to send people to other pages. It's there for organization, crawling, and general On-Page SEO.

That said, when it comes to internal links, you need a solid strategy to optimize them for Lawyer SEO.

Let's look at some of the reasons why internal linking is so vital:

1. Improves Navigation

Your website's navigation has a significant impact on its overall success. It affects user experience, search engine rankings, and conversions.

Remember: Internal links are frequently used in the main navigation of a website. They help people simply navigate your site to locate the information they require.

Your website's homepage most likely features a navigation bar that directs visitors to the most important pages. In addition, internal links in your website's main navigation can enhance the amount of time users spend on your site, which provides favorable signals to search engines.

Furthermore, having an internal linking structure might assist site visitors in locating pages on your site that are not accessible via the main navigation. This makes it easier for clients to discover what they're looking for.

2. Establish Site Structure

Internal links can also be a way to organize your website.

You can, for example, incorporate links to other subcategory pages on your website from your homepage. Those pages can then link to pages further down your site's hierarchy.

This gives your website structure and develops an information hierarchy that makes it easier for users to navigate and find the information they need.

This will increase the amount of time they spend on your website, improve the user experience, and encourage them to return.

3. Distributes Link Juice

Internal links also aid in the distribution of ranking power across websites.

If you've recently added a new page or content, you can incorporate internal links to it from other high-traffic pages. This will help in the discovery and indexing of new content by Google search crawlers.

Internal linking can also help new content appear higher in organic search results by transferring link juice (ranking power) from established pages. This is an excellent method for improving your website's overall Lawyer SEO value.

4. Reduce Bounce Rates

The bounce rate is one factor that affects how well your website appears in search engine results (SERPs), and Google considers sites with lower bounce rates to be of higher quality.

Remember: When a user clicks to your website and immediately leaves, it is counted as a "bounce." This is an unfavorable signal.

You may encourage users to spend longer time on your website by interlinking pages, which can lower your bounce rate. This will provide good signals to search engines, which will help you boost your search engine results ranking.

5. Increase Traffic On Your Law Firm's Website

Internal linking not only reduces bounce rates but can also increase page views on your site.

Internal links, in other words, allow readers to explore different pages on your site rather than reading one page and then leaving. If visitors enjoy what they see on your website's pages, they will most likely want to see more. Internal links assist them in discovering it.

This can raise your SERP ranking by increasing page visitors and sending positive signals to search engines.

Remember: Directs website visitors to pages that are likely to convert. Internal links can also be used to send people to high-converting pages on your website.

You'll need to use Google Analytics to determine which pages on your website are the most popular and have the best conversion rates. Then you may add links from your most popular pages to pages that are relevant and convert well.