Updated: Sep 27
Law Firm Marketing Guide On Removing Spam, Malicious, And Fake Reviews on Google My Business
Reviews are a crucial part of law firm marketing. They're a form of social proof that can affect brand awareness, reputation, and trust. When law firms have high average review ratings, people are most likely to trust and hire them to handle their legal issues. This principle applies to almost any company or firm—including restaurants, doctors, clinics, and other services.
However, any firm with very low ratings won't inspire trust from potential clients. So, what should you do when you're getting a slew of negative reviews?
This post will talk about Google My Business reviews, how negative reviews affect law firms, and how you can get rid of them.
How To Remove Bad Reviews On Google My Business
Removing reviews is relatively straightforward:
Go to your Google account and sign in.
Open Google Maps
Look for your law firm
Select and look for the reviews
Click the three dots in the top right corner on the review you want to delete.
Select "Flag as Inappropriate"
Complete the "Report a Policy Violation" form.
After that, Google will guide you through the steps of removing the review.
How Important Are Google Reviews For Law Firms?
Looking things up before purchasing or availing them is typical for any consumer or client.
For example, think about the time you wanted to try a new restaurant. You might have looked them up on Google, and checked their menu, address, and—most importantly—reviews. People do the same thing when they need to hire a law firm for their concerns.
Remember: Google Reviews are especially crucial because of how visible they are. People can look up law firms in their area, and the first thing they'll see are Google My Business listings of nearby law firms. These GMB listings will have everything from name, address, contact information, website links, and—most visibly—reviews.
Are Negative Reviews Alarming?
The truth is, you could be doing everything in your power to do things right, and some clients are still unsatisfied. It could be an understanding or a difference of opinion; either way, a single bad review will not be utterly detrimental to your law firm marketing.
Remember: This is why it's important to ask your clients to write your Google Reviews. A single negative review can be outweighed by a lot of positive ones, which could pull up your average ratings.
That said, one of the best ways to handle negative reviews in marketing is to respond to them. To know more about strategically managing bad reviews, read our previous post on responding to bad reviews.
Can Reviews Be Used For Malicious Reasons?
Since reviews are so important for law firm marketing, it makes sense that some malicious entities would use them to sabotage your firm.
Remember: The legal niche is highly competitive, which is why you should learn to handle Negative SEO attacks and other sabotage from possible hackers and shady competitors.
Malicious entities could use bots and fake accounts to either tank your rankings or get you reported for spam. So you need to catch these fake reviews to ensure it doesn't affect your Google Reviews rankings.
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