4 Reasons Why Your Law Firm Website Isn't Generating Any Leads
While getting your law firm's name out there is already a good benefit of building a website, your Lawyer SEO strategies aren't just there for people to look at your domain—it's there to get you more clients. Generating leads is more than just getting people to visit your website; you would have to make them interested in hiring your law firm for the services you offer.
Let's look at the 4 common reasons why your law firm's website isn't generating you any leads.
1. You Have Nothing To Offer Visitors
If you've read up on content marketing before, you know that your website should have something of value to offer its visitors. If you haven't, here's a quick rundown of how content marketing works:
High-quality content should be valuable to clients in some way, either serving as a source of knowledge, advice, or entertainment.
High-quality content also means it is not overly promotional. You're giving people legal content that can be universally enjoyed or consumed without your law firm's name or branding.
Instead of promoting or encouraging people to read or consume your content, you attract those who have an interest or need for them.
Your promotional content encourages readers to look at your website, either to look for more similar content or to know more about the author.
In short: Content marketing is all about attracting a specific type of audience through high-quality legal content, which in turn points them back to you, the creator of the content they find helpful or enjoyable.
So if you don't have anything of value to offer your prospects, you might not be able to generate leads. Of course, Lawyer SEO can get you at the top of the rankings, but how do you make sure site visitors stick around?
Remember: Your website should be full of helpful content, resources, and offers that site visitors might want to read or signup for. E-books, newsletters, and free consultations are just a few examples. You also want a diverse range of material that will appeal to visitors at various sales process stages.
2. You Don't Have A Blog
If you don't have any visitors to your website, you won't create leads. A blog is one of the most effective tools to drive visitors to your website and generate new leads. Notice that most websites have one?
Blogs are great at ranking for long-tail keywords in search engines, which means you're website is more likely to be found by those who are looking for exactly what you have to offer.
Remember: Unlike social media, legal blogging gives you more freedom with the length and type of content you're creating. In addition, there are no character limits or ideal posting times. You just need to post regularly, with consistent high-quality.
If your legal blog is updated frequently and provides users with new information, you either:
Have enough backlog for users to go through.
Users who enjoy your content will come back for new updates.
Finally, your legal blog can serve as a central hub for everything your site has to offer. Write about your content, link your landing pages, encourage people to sign up to your email lists, and so on.
3. You Don't Have Landing Pages
A landing page is where you can collect information from visitors via a form. This is where conversions usually happen because you'll need to urge visitors to perform a specific action—like sign up for your email list, subscribe to your newsletter, get access to exclusive content, or submit their case for a free online review or consultation.
Remember: You can have multiple landing pages. For example, you could make one for different offerings (i.e., newsletters, consultations, etc.) or for each practice area you work in (i.e., Personal Injury, Criminal Law, etc.).
However you want to structure your landing pages, you have to monitor traffic and conversions. So do regular audits on these pages. If it's not generating enough leads, find out if there's a problem with the design, structure, or content so that you can fix the problem immediately.
4. You Don't Use Calls-To-Action (CTAs)
How will your site visitors know how to access your content? How will they know you have a newsletter offering? What do they need to do to get a free case review from your law firm?
The short answer: You need to tell them.
A Call-To-Action (CTA) on your website is text, a button, photo, or a banner encouraging visitors to take action. They are usually linked to landing pages, where users who click on them are taken to a form or conversion page.
You can write simple CTAs like:
Subscribe to our newsletter!
Hire an experienced Personal Injury Attorney in Texas.
Click here for a free case review!
A lot of times, online users will scan a page fast and then leave your site. However, CTAs carefully placed within your pages encourage users to take the next desired action, resulting in a lead.
How LawyerLeadMachine Can Help Law Firms
Through Lawyer SEO strategies, your website can generate leads and expand your client base. However, your website shouldn't just get traffic; you need to generate conversions with it. To do that, you have to create content, improve your design, and write good CTAs.
Think you need some help? We have SEO experts to help you with Law Firm SEO.