Updated: May 11
4 Reasons For High Bounce Rates On Your Law Firm's Website
The bounce rate is the percentage of website visitors who click on your page and leave without further action. Any engagement with your website—such as clicking links, reading more blogs, or downloading a file—is considered an action.
If you're getting really high bounce rates, it means more and more of your site visitors are clicking off before they do anything—this is bad news for Lawyer SEO. That said, if this is happening, you need to make some changes.
What Effect Does The Bounce Rate Have On Lawyer SEO?
It isn't just about getting more clicks. The main purpose of Lawyer SEO is to attract new clients. As a result, you optimize to rank as high as possible for the keywords you provide. You may have roused visitors' interest enough for them to click on your links, but if they leave almost immediately, you didn't keep their attention.
Everything you do for your website, from keyword research to legal blogging to landing pages, is employed for attracting as many people as possible to your firm and services.
Having a dedicated readership for your blog is excellent, but you must put that traffic to work for your legal firm.
Remember: It's nearly impossible to have a 0% bounce rate unless you have a very small quantity of visitors. The truth is, not every person who visits your webpage or website will be interested in what you have to offer. On the other hand, it's possible that the client found what they needed in two seconds and no longer sees a cause to visit your legal firm's website.
What's the Deal With Your High Bounce Rates?
Users close the tab as soon as they enter your domain for a variety of reasons. If you don't know what's creating a problem, it can be tough to solve it.
So, here's why your website visitors aren't sticking around:
1. They Didn't Get What They Want Or Need
Users have been spoiled by Google's search algorithm. Consumers are accustomed to receiving the most relevant results when they use search engines to look for anything.
As a result, a Google user looking for a "personal injury attorney in Los Angeles" is unlikely to be interested in a page with general information about California lawyers. So, despite the fact that the two appear to be related, it isn't what the users want.
This is why you must carefully select your keywords. Don't write about California lawyers, Slip & Fall cases, or other branches of law if you're writing content specifically for the keywords "los angeles personal injury attorney."
2. You Have Bad Website Design
As much as we'd want to believe that high-quality blog content is enough to keep readers coming back, the appearance of your website is still a major factor.
Remember: A website with a bad design can appear out-of-date and unprofessional. Worse, the majority of sites with bad design are typically linked to suspected spam and corporate fraud.
Many services make creating your own website straightforward. You can create a well-designed website even if you aren't a web developer.
3. You're Not Delivering Great User Experience
Simply said, User Experience (UX) relates to how users engage with your website. If they're having a negative time on your site, it's considered a bad user experience.
A number of factors influence the quality of your website's user experience. Here are a few to give you an idea of your website's user experience:
The language, tone, and general writing style should be simple to comprehend and not overly stylized or badly formatted.
Loading times should be as quick as possible.
The transition from one page to the next should be simple.
There should be no error pages.
Your design's color palette and contrasts should be attractive to the eye.
Menus and navigation links should be easy to understand and navigate.
Users will not visit or stay on a website that is difficult to navigate or use. So, make sure users aren't struggling to find what they need and do what they want on your website.
4. The End-Users Can't Find What They Need Right Away
Users expect to get what they need as soon as possible. Important details should not be buried in a big wall of text that takes too long to read. To make skimming easier, utilize headings, bold text, italics, and bullet points.
Remember: People sometimes just need a simple "yes or no" or a statement that answers their questions right away. If the solutions are included in a 1000-word legal guide, this may be difficult to come by.
Using headings, on the other hand, helps users to browse certain portions of the guide and acquire the information they need.