Updated: Nov 4, 2022
8 Search Engine Optimization Tips For Law Firm Blog Posts
For your legal blog to be an effective law firm content marketing strategy, it needs to be optimized for the SERPs. After all, a blog post that doesn't rank and gets attention from potential clients isn't going to yield a lot of ROI for your New York law firm.
So, while you're perfecting your blog research, writing, and editing process, you should also pay attention to its Law Firm SEO factors that might be a way for your page to be visible on search..
Tip #1: Create Legal Content For People, Not Search Engines
There is so much data available about SEO for law firms in New York that it may be tempting to concentrate on those strategies and ignore the people conducting the searches. However, no matter what you submit, remember that someone looking things up online is ultimately trying to get an answer. So always make an effort to offer that information.
Tip #2: Use Keywords In Meta Descriptions
Writing meta descriptions for your legal blog pages will maximize the exposure of your posts. These summaries, which appear beneath a search engine result, inform readers and search engines about the content's subject matter. Google will crawl this data in search of keywords.
Meta description boxes are typically built into CMS platforms. Use one or two important keywords, keep meta descriptions concise, and make them interesting.
Tip #3: Use Alt Texts On Images
Many people skip this step, but they should not. You should include alt text for every picture or graphic you upload to your blog post. This makes it easier for readers to grasp what's happening in your article and for Google to understand your content. Include the lawyer SEO keyword you're aiming for while keeping the sentence concise and descriptive.
Tip #4: Avoid Keyword Stuffing and Cannibalization
Using those keywords liberally in your content can be tempting after you know which ones generate traffic. However, it would help if you incorporated keywords naturally and in an organic way. Concentrate on one or two keywords in the description that are naturally associated with your content.
You should not stuff or cannibalize your content with keywords because it feels awkward and offers a poor user experience; search engines are trained to hunt for that. So in the long term, your New York Lawyer SEO progress will only suffer.
Tip #5: Link To Reputable Websites
Look for natural opportunities to link to other top-notch websites as you develop your blog content. Linking to trustworthy websites benefits readers and demonstrates to search engines that you have done your homework.
In addition, links from authoritative law firm websites with research-based statistics are a terrific way to give your material more authority, and search engines use those links as ranking signals.
Tip #6: Ensure Longer Posts Are Still Crawlable
Although most individuals have limited attention spans, search engines favor blog content that is longer and more detailed. This is because the more information search engines can gather from a piece of content, the lengthier it is. Long blogs, however, risk tiring out your readers. Because of this, we advise dividing posts into digestible sections.
When possible, use shorter paragraphs with headings or bulleted lists. Avoid writing lengthy passages of the text without any breaks in between, at all costs.
Tip #7: Link To Other Internal Blog Posts
Internal links to other blog posts or website pages can aid in accurately creating a sitemap by search engines. Additionally, it inspires visitors to your website to look around and discover more about you. Internal links increase the time spent on your website and decrease the bounce rates.
Tip #8: Compress Images For Faster Loading Speeds
Pages that load quickly typically receive higher rankings from Google since they improve user experience. Particularly harmful for page loading speeds are large, hefty photos. This is especially true if your post has multiple photographs. To aid with this, there exist tools, though.
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Consult with our Lawyer SEO experts to get you started on content marketing and optimizations for New York Law Firms.