Instagram Marketing Best Practices For Law Firms

Updated: May 11

How To Make Your Instagram An Effective Lead Generation Tool For Law Firm Marketing

Like most popular social media sites, Instagram can be an effective lead generation tool for law firms. While there's debate on whether social signals are a Lawyer SEO factor, Instagram can still be used to promote your content and build a following.

That said, here are 3 easy ways to optimize your law firm's Instagram profile:


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1. Optimize Your Instagram Bio

Make sure your Instagram bio accurately identifies with your target audience. People will go to your page first to read or learn more about you, so make your bio interesting and descriptive.


In this case, your target audience should be people who are either:

  • Most likely to become clients

  • Interested in learning about the law

  • Live in your state

  • Any combination of the three

You want any of these people who find you, so make sure you communicate the overall theme of your Instagram profile to them.


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2. Make Use Of Limited Clickable Links In Your Bio


A clickable link can also be added to your bio, one of the few places on the platform where you can do so.


Again, make the most of the space by keeping your website's link visible. Just keep in mind that long and convoluted URLs can appear clumsy, so it's a good idea to use a link shortener before adding them to your bio.

Mentions and hashtags, in addition to external links, are also clickable. So, if you're currently conducting a hashtag campaign or promoting another page, use them to your advantage!


3. Don't Forget To Use Hashtags!

As mentioned, hashtags are one of the few clickable elements on your Instagram feed. You can use them in your bio and your uploaded images.

No one can talk about social media without mentioning hashtags, and with good reason: using the appropriate ones can quickly lead to thousands of new friends or followers.


Instagram uses hashtags to organize content, in case you didn't know. For example, if you hashtag your post or story with #personalinjury, it will be grouped with all other content with the same hashtag. This means that your post or story will now appear in the Explore Pages or anytime someone searches for the hashtag.


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4. Don't Skimp On Content Quality


Getting your social media content onto people's Explore Pages or feeds is only half of the battle. The other half is piquing their attention enough for them to click through and remember your law firm.


Your posts are your greatest opportunity to get a good first impression and ideally maintain it on a platform where everyone presents their best visual work. If you want your business to stand out, make sure your material stands out from the rest of the postings customers read and skim through.

Remember: While great images can grab people's attention, if they can't be linked to your brand, your content will not be as effective in lead generation as it should be.

You should aim to make more videos than photographs to really stand out from the crowd.


What Can LawyerLeadMachine Do For Law Firm Marketing?

Lawyer SEO can improve traffic, conversions, and lead generation. In addition, you can track and manage your progress with suitable tools.

Whether you want to automate your SEO or you need high-quality content, LawyerLeadMachine can help. To get you started, review your options to consult our SEO experts here.

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