Updated: Aug 23
A Lawyer SEO Guide To Google Posts For Your Law Firm
Google posts are a newer tool that allows business owners to communicate with current and future consumers by uploading content to their Google My Business Profile. In addition, Google Maps and Google Search results both display Google posts.
That said, Google Posts can be very helpful to your Lawyer SEO.
What Can You Write About?
There are several Google Posts categories to choose from, including:
Offers And Specials
For law firms, in particular, posting updates about your office can be a great way to inform clients and prospects. For example, if you are to temporarily close for a day, you can post about it to forewarn people before the day comes.
Are Google Posts Beneficial to SEO?
Google Posts have no bearing on your results. However, they have the potential to have a direct impact on your conversion rates.
Pre-site conversions are aided by them. For example, when someone searches for a service, your GMB postings will display in the organic listings as a mixed post.
Not to mention, Google My Business is often incorporated in Local SEO strategies. This helps with the discovery of your law firm by locals, who are also the people most likely to become clients. Hence, GMB management has become a crucial part of local SEO for attorneys.
Is it Worth It to Post on Google?
Google posts are worthwhile because you can quickly generate one every week in about 5-10 minutes, which can lead to increased conversions and consumers.
Google postings are a low-cost, high-return investment. That said, you still need to spend more time writing well-worded and high-quality posts. Your Google Posts won't be able to attract much attention otherwise.
Again, managing your GMB can boost local SEO for lawyers. Oftentimes, Google Posts are ignored, which makes them an underused GMB feature. That said, more and more people are paying attention to them, and they've been incorporated into management plans.
What You Should Know
Posts that catch people's attention and urge them to click. Still, there are a few things you should know first:
Google deletes your post after seven days to ensure that new content is shared.
Event posts are visible until the end of the event.
The Knowledge Panel only displays the first 80 characters.
Your most recent posts will appear first, followed by a carousel of earlier entries.
Google will scroll up to ten posts in a carousel, but only the first two will appear in the SERPs.
That said, Google post isn't Facebook or Twitter. The optimizations aren't going to be the same, so remember the above considerations before you post something.
How to Make a Post
Log in to your Google My Business account. Then, if you have two or more locations, select the one you want to manage by clicking Manage location.
Create a post by clicking the "Create" button. Alternatively, go to the menu and select "Posts."
"Create post" will appear.
The option to add photographs, text, events, and a button to your post can be found here. Simply click each field and fill in the required information.
To see a preview of your post when you've finished writing it, click "Preview."
Then, you can click "Publish" in the top right corner of the screen if everything seems good.
Within a few minutes, your published post will display in the SERPs.
Measuring the Effectiveness of Google Posts
Like with any law firm's digital marketing strategy, you need to audit your performance.
Remember: You need to know what you're doing right, what you're doing wrong, and what you need to change. You don't want to keep doing something that isn't working in the first place.
View the total number of post views on Google Search and other platforms at the bottom of each post in the authoring tool. Google will send account holders weekly aggregate account metrics through email.
How Frequently Should You Post on Google My Business?
It is recommended that you post at least once a week but no more than twice a week. Even if it produces a carousel of content, posting more is not preferable. Businesses that use a single primary post have better results, according to testing.
You'll be able to discover which posts bring the best results if you post once a week and follow UTM data via Google Analytics.
Let LawyerLeadMachine Help With Local SEO
Lawyer SEO uses on-page and off-page strategies that help you attract traffic and conversions. Local SEO is an important factor in attracting people to your city, county, and State.
GMB is a great Local SEO tool that targets nearby clients and boosts local visibility.
To get you started, review your options here.