Updated: Sep 29
Find out the best Social Networking Site for Your Law Firms
Almost everyone is on social media, a claim so quickly proven by looking at the number of people who have personal and business accounts on popular platforms. Since so many people are using these platforms, it's only natural for companies and marketers to take advantage.
Social media marketing is such a widely-practiced strategy that platforms have made marketing easier for all types of businesses to reach their millions of users. The most obvious example is giving people the ability to create business profiles with extra settings and options for companies (and law firms!) to manage and promote their accounts.
When it comes to social media for law firms, using Facebook is one of the most popular strategies. Facebook is a mega-platform that not only allows users to make profiles and connect with friends and family, but it also has Groups, a Marketplace, and even Dating. So it's almost unsurprising that people use it for nearly everything, including looking up products and services.
And yes, people look up attorneys and law firms by using the search bar.
Not to mention, Facebook allows the creation of pages through business accounts, allowing you access to settings you can incorporate into your law firm marketing strategy.
Aside from common marketing tactics like content creation, you can also use Facebook to answer inquiries through chat. Not to mention, Facebook ads could be a great (paid) lead generation tactic for you.
Remember: How you use Facebook for your law firm entirely depends on your planned strategy. You don't have to use every feature, like Facebook chat.
LinkedIn might be the social media platform for professional networking, but that doesn't mean you won't have any opportunities to market your law firm to potential clients.
Remember: All sorts of people need lawyers for varying reasons, whether it's a businessman needing help for employment and business law concerns or professionals from other niches looking for lawyers for different matters.
Using law firm social media marketing, you won't just connect with potential clients but also get a chance to network and build relationships with other lawyers and potential hires.
Like Facebook, you'll be able to create a business profile on LinkedIn, allowing you to use them for your law firm's social media strategy.
Twitter is also an excellent space for legal social media marketing. With so many daily active users, content can be shared and reach thousands of people at a time. That is, of course, if you do your law firm's social media strategy right.
Content-wise, Twitter is much easier to create. You post images, threads, and 280-character Tweets. You can also make use of Twitter Ads and business pages to better manage your law firm's marketing efforts.
Remember: You need to post consistently and with quality, but that goes for most legal social media marketing strategies.
Instagram might be a visual social media site, but it has a lot to offer for marketing. For example, you can use targeted ads, create content of various kinds, and play with the business options for your profile.
Law Firm Instagram Marketing is another great way to boost your brand awareness and generate leads when done right. Of course, you need to do the necessary law firm social media marketing strategy to keep things going.
Like most law firm marketing strategies like Lawyer SEO, social media marketing for attorneys, and content marketing, you need a solid strategy that lays out your plans. You also want to make sure you're constantly checking up on your performance through auditing, so you know what you're doing right, what you're doing wrong, and which aspects of your strategy needs changing.
Try our Social Media Management for Your Law Firm Business
LawyerLeadMachine helps lawyers and law firms around New York, California, and other nearby states about how to use social media and email marketing to their best advantage. Check out social media marketing services if you need help choosing the right platforms, setting up your accounts, or even running them over the long term.